Freelancer profile translated to English.

Description

**Google, Maps, ChatGPT, Gemini, Discover, YouTube, Reddit**: your website's visibility depends on all fronts.

I'm Noha, asenior SEO consultantwhose goal is to bring youmore visibility and qualified traffic that converts into customers. 🏆

🎯What I do concretely

**SEO Audit**: Content, Authority (link building), Technical

*Semantic Strategy**: Keyword analysis, Editorial strategy, Optimization strategy for LLMs **(GEO)

**Technical Optimizations**: Performance analysis, Log analysis, Structured data, CWV
**Link Building**: Prospecting, qualifying, and negotiating backlinks
**Data & AI**: Google Search Console, GA4, Reporting, Python, NLP/Query Fanout analysis.

Beyond my usual services

**SEO & GEO Training**: Upskill your internal teams (juniors, copywriters, PMs)
**SEO Automation**: n8n, Make, Claude workflows to industrialize your repetitive processes (reporting, briefs, audits, content refresh)

💡Why work with me?

*8 years of SEO expertise, including 5 in one of the**most competitive sectors.** Achieved top 3 rankings for keywords like "car insurance comparator" or "best cheap motorcycle insurance".

*I work at scale.Websites with 3M+ organic visits and experience across multiple verticals. I know how to arbitrate, prioritize, and make actions scalable.

*I understand your needs thanks to my dual advertiser + freelancer perspective.I can speak with data teams, executives, and content or technical teams.

**I practice AI**: process automation, content/technical analysis and optimizations to rank on different LLMs, monitoring your presence in AI responses.

🇫🇷 🇬🇧French & English

📩 Have an SEO project? Let's talk!

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

LeLynx.fr
Head of SEO
BANKING AND INSURANCE
September 2020 - Today (5 years and 11 months)
Paris, France
LeLynx.fr is a leading insurance and energy comparison site in France. I was responsible for end-to-end SEO, firstas an SEO Project Managerand then asHead of SEO in May 2023.

*Leading the SEO strategyacross all verticals: Audit, Editorial Strategy, Technical Roadmap, and Link Building Strategy, operational implementation, and results monitoring.

*Integrated AEO/GEO strategyinto processes.

*Managing an internal team and external providers(copywriting, development, design, link building).
**Growth & Automation**: NLP/Query Fan-out analysis pipeline, automated weekly reporting (Apps Script + Data Studio).
Top 3 Googlerankings for some of the most competitive keywords on the market and regular presencein AI responses.

**Stack**: Botify · Oncrawl · Ahrefs · Screaming Frog · Semrush · GSC · GA4 · Data Studio · SEObserver · n8n · Yourtextguru · Claude · Python
SEO Audit WordPress SEO Optimization SEO Link Building GEO Technical SEO
Privateaser
SEO Project Manager
E-COMMERCE
September 2019 - September 2020 (1 year)
Paris, France
Privateaser is a platformfacilitating the booking of venues (bars, restaurants, and event spaces) for all B2C and B2B events.
**Analyze website performance**: traffic, click-through rate, rankings, conversion.
*Identify and negotiate partnershipsto maximize link building.

*Manage all content creation(venue descriptions, editorial content, blog posts) by overseeing a network of freelancers.

*Collaboratewith tech, design, and operational teams on technical SEO issues.
SEO contribution to the launch ofPrivateaser in 50 European cities.

**Stack**: Screaming Frog · Moz · SmartKeyword · Majestic · Semrush
SEO Copywriting SEO Link Building WordPress International SEO On-Page SEO Optimization
Papernest
SEO & Growth/Automation Project Manager
ENERGY AND UTILITIES
January 2019 - July 2019 (7 months)
Paris, France
Papernest is a free web application that simplifies the subscription of energy contracts when moving.

Key Achievements
**Industrialized link building**: 2,000+ backlinks negotiated through automated prospecting.
**Mass lead generation**: 1,500+ leads/week through data scraping and competitive intelligence.
*Hubspot CRM automationvia Zapier.

**Stack**: Screaming Frog · Ahrefs · Semrush · Majestic · Hubspot · Zapier
SEO SEO Link Building Growth Hacking Off-Page Optimization Zapier Automation