Freelancer profile translated to English.
Back to original languageAbout Noemí
Expert in digital content strategy for fashion, sustainability, gastronomy, and health. With over 8 years of briefings, engagement, toolkits, and KPIs under my belt, I decided to pursue my path as a freelancer. I have worked for brands like Reebok, Boboli, Grosso Napoletano, and WatxandCo. And for media outlets like El País, Time Out, Yorokobu, and Código Nuevo.
Currently, I am open to new copywriting, creativity, and social media strategy projects, either as a freelancer or part-time.
In my Instagram alter ego, @La_Mandanga, I use graphic humor and storytelling to laugh at life and human miseries. A project that allows me to experiment with formats and create content for many brands and sectors.
Spanish
Native or bilingual
Catalan
Native or bilingual
English
Conversational
Can work on-site
Barcelona (up to 50km)
Experience
- SéptimoCreative Copywriter & BrandingPRESS AND MEDIAFebruary 2023 - Today (3 years and 6 months)Barcelona, SpainBranding, storytelling, verbal identity, and social media strategy for the restaurant and hotel sector, working with clients such as ABaC, Cotton House Hotel, Sibaris, Grupo Isabella's, and Banco de Boquerones. Also for retail brands like Natura, and B2B projects for La Masia del Barça, Port Fòrum, and Lawyers for Projects.
- EINA BarcelonaPostgraduate ProfessorEDUCATION AND E-LEARNINGApril 2022 - Today (4 years and 4 months)Professor of the postgraduate program in digital illustration for brands, media, and video games. I teach two subjects on storytelling, content creation for social media, and illustration for clients with an online presence.
- BoboliSocial Media StrategistSOCIAL NETWORKSAugust 2017 - December 2018 (1 year and 4 months)Barcelona, SpainSocial Media Strategist and community manager for Boboli.- Design of Boboli's social media strategy and creation of tactical actions based on brand objectives.- KPI definition and results monitoring through quantitative and qualitative reports. Proficiency in platforms such as Facebook Insights, Twitter Analytics, Hootsuite, Metricool, etc.- Facebook Ads: creation and monitoring of campaigns on Facebook and Instagram.- Copywriting and branded content for campaigns and the brand's blog.- Influencer marketing. Strategy and development of actions with brand ambassadors and creation of guidelines for campaigns.- Community management and customer service through social channels.
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Education
- Postgraduate in Art Direction for Periodical PublicationsEscola Bau2008Postgrado en Dirección de Arte para publicaciones periódicas
- Advertising and Public RelationsUniversitat Rovira i Virgili2007Publicidad y Relaciones Públicas