Freelancer profile translated to English.

Description

Editorial Strength + Brand Strategy = Content That Makes an Impact – print & digital.

I conceptualize, plan, and implement communication and publishing projects, print & digital. I combine editorial strength with profound brand knowledge and strategic thinking. This results in media products that convey not only high-quality content but also brand identity and attitude – across all channels. I work for agencies, publishers, companies, and individuals.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent
Italian
Native or bilingual

Workplace preferences

Can work on-site

Berlin (up to 50km)

Aufbau Verlage
Freelance Online Editor
PUBLISHING
September 2021 - Today (4 years and 9 months)
Berlin, Germany
Content Marketing & Online Editorial for the Aufbau Publishing Group

After the relaunch of the publishing house's website and the introduction of its own online shop, I took responsibility for online editorial and content marketing. The goal was to increase digital visibility, strengthen brand identity, and position the website as the central communication platform for the publishing group.

Development of a group-wide online content strategy (B2C & B2B)
Editorial and creative conception of diverse content formats
Establishment of the online magazine "Im Gespräch" as a central storytelling format
Creation of a consistent editorial ecosystem as a basis for performance-oriented campaigns
Management of editorial workflows with internal teams & external partners
Editorial Management (text, image, video) and operational Content Management (CMS)
Introduction of uniform editorial standards and guidelines
Data-based optimization through web analytics (increase in reach & reader engagement)
Content marketing Content Strategy Online Editorial Editorial Management Editorial Planning
FREELANCE
Project Manager & Editor for Content Marketing / Corporate Publishing
PRESS AND MEDIA
January 2010 - Today (16 years and 5 months)
Berlin, Germany
Editorial Strength + Brand Strategy = Content That Makes an Impact – print & digital.

I conceptualize, plan, and implement communication and publishing projects, print & digital. I combine editorial strength with profound brand knowledge and strategic thinking. This results in media products that convey not only high-quality content but also brand identity and attitude – across all channels. I work for agencies, publishers, companies, and individuals.

Consulting & strategic support
Project management (budgets, timings, leading project teams)
Content strategy & conception
Cross-media editorial planning
Brand-oriented storytelling
Brand voice, editorial guidelines, style guides
Format and topic development
Editorial & Editorial Management
Content production (text, image, video in cooperation with partners)
Adaptation of content (texts & design) for different channels
Visual content design in Canva
Content management (web, CMS, social media)
KPI analysis & performance evaluation
Interface between editorial, marketing, and design
Content marketing Corporate Publishing Content Strategy Project Management Content Production