Freelancer profile translated to English.

Description

When words fail, images open another path.

I am a visual artist based in Switzerland, in the canton of Fribourg.

My work combines illustration, graphic design, and storytelling to create visual universes that make a lasting impression and capture curiosity.

With over fifteen years of experience in communication agencies, luxury watchmaking, event management, and tech, and enriched by my perspective as a mother, I have developed a colorful and sensitive style.

Through my projects, I explore themes of nature, self-expression, and the power of imagination. I enjoy bringing ideas to life, creating concepts, optimizing brand identities, and focusing on educational content.

Curiosity and humor, subtly woven in, accompany my creations with finesse.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

FAIRTIQ SA
Creative Lead
TRANSPORTATION
October 2017 - October 2025 (8 years)
Berne, Switzerland
• Supervised and coordinated the design team and its freelancers
• Initiated and developed the company's brand strategy and visual identity (online and offline)
• Analyzed and implemented graphic production automation tools such as Frontify (DAM), Canva (Templates), as well as content creation guidelines (for internal and external needs).
• Provided support and advice on the use of graphic tools and the visual development of the brand to collaborators and partners
• Designed and improved the app (UI/UX) based on user testing and data collection
• Carried out photo/video shoots – from storyboard to final product
• Collaborated on the design of targeted marketing campaigns (B2C & B2B)
• Created graphic and illustrated materials for commercial and sales needs (company website, flyers, goodies, etc.)
Visual Identity Branding Illustration Project Management
Utopix SA
Graphic Design & UX
LUXURY GOODS
May 2014 - August 2016 (2 years and 3 months)
Montreux, VD, Switzerland
• Designed interfaces for mobile, tablet, and web applications, including interactive catalogs and tools (Press Corner, sales catalog) for Swiss luxury watchmaking.
• Clients: Tag Heuer, Vacheron Constantin, Swatch Group, Chopard, Piaget, Van Cleef & Arpels, Roger Dubuis, and Cartier.
User Experience Design User Interface Design Art Direction Project Management
WNG SA
360° Communication
April 2010 - April 2014 (4 years)
Lausanne, VD, Switzerland
• Initiated and developed the company's visual identity (online and offline)
• Designed websites and mobile applications in responsive design and supervised technical development
• Supervised the production of marketing and graphic content
Graphic Design User Interface Design Digital Communication Logo Design