Freelancer profile translated to English.
Back to original languageAbout Noémie
Web marketing consultant with experience both in agency and client-side, I specialize in online advertising (Google Ads, Meta Ads) and natural referencing (SEO). I assist VSEs and SMEs in developing and implementing tailor-made Search Marketing strategies.
Having worked with clients in various sectors such as ready-to-wear, cosmetics, tourism, automotive, parapharmacy, training, crafts, optics, and personal services, I have contributed to their lead acquisition or revenue growth. Whether you are looking to develop your brand awareness or improve your sales performance, I am here to help you achieve your goals.
🎯 My services:
- Online advertising (Google Ads, Meta Ads): Creation, management, tracking, and optimization of high-performing advertising campaigns, with rigorous monitoring to maximize your conversions.
- Natural referencing (SEO): Comprehensive SEO audit of your site (technical, semantic, and netlinking), development of SEO strategies, optimization to improve your visibility on search engines.
Together, let's develop your digital presence and achieve your goals effectively and sustainably. ✨
French
Native or bilingual
Can work on-site
Marseille (up to 50km)
Experience
- Noémie ROULAOnline Advertising Consultant (Google Ads and Meta Ads) & Natural Referencing (SEO)DIGITAL AND ITNovember 2023 - Today (2 years and 7 months)Carry-le-Rouet, FranceSEA and SMA:Deploy various Paid Media strategies: Google AdWords, Meta Ads (Facebook Ads / Instagram Ads)Implement and verify tracking: Google Tag Manager, Google Analytics 4Create, monitor, and optimize Paid Media campaignsSEO (Natural Referencing)Technical SEO Audit and Strategic SEO AuditWrite SEO recommendationsMonitor performance and reporting, and pilot KPIs using Semrush, Monitorank, Google Looker Studio toolsManage client relationshipsSupported 11 VSEs/SMEs in their digital and acquisition strategiesLead Generation: Carpenter, Personal Services, Sports Coach, Web Agency, RestaurantE-commerce: Optician, FurnitureCMS: Prestashop, Wordpress, Wix
- JBY CREATIONE-commerce Marketing ManagerE-COMMERCEApril 2023 - December 2023 (8 months)Rognac, FranceManagement of the B2C e-commerce site and marketplaces (products, pricing, shipping)Oversight of SEA/SEO agencies, UX optimization, and conversion funnelAnalysis of sales, returns, margins, and implementation of promotional actionsLogistics coordination, Team and customer service managementPerformance reporting
- Digimood - Agence SEO / SEA / SMATechnical SEO ConsultantDIGITAL AND ITJune 2021 - November 2022 (1 year and 5 months)Marseille, FranceIn-depth SEO audit (crawl, indexation, content, internal linking, backlinks)Management of a B2B/B2C client portfolio across multiple sectors (e-commerce, lead generation)Strategic support in French, English, and Spanish: redesign/migration, visibilityMonitoring and optimization of SEO performance and KPIs: traffic, position, conversionsTopics: ready-to-wear, cosmetics, tourism, automotive, softwareWordpress, Shopify, Prestashop | Google Search Console, Google Looker Studio, Google Analytics | Monitorank, SEMRush, SEObserver, ScreamingFrog, Majestic SEO
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Education
- Online AdvertisingImpulsion Academy2023Publicité en ligne
- Master of Mass CommunicationAix-Marseille School of Journalism and Communication2018Master Communication et Contenus numériques - Gestion, Gestion du Web / multimédia et webmaster