Noémie Nzangela

Management of an international portfolio

- Management of Paid Media campaigns in the US, UK, IE, India, South Africa, and Nigeria markets, adapting strategies to local specificities. Definition and optimization of Paid Media strategy

- Development of strategic recommendations to maximize visibility, engagement, and conversion on digital channels. Deployment and optimization of campaigns

- Implementation, monitoring, and adjustment of Paid Media activations (Search, Display, Social, Programmatic) to maximize performance. Content strategy and coordination

- Alignment of campaigns with the overall strategy in collaboration with internal and creative teams. Testing and performance analysis

- A/B testing, monitoring of KPIs (CTR, CPC, ROAS), and recommendations to optimize ROI. Budget management and reporting

- Strategic allocation of investments and production of reports with data-driven recommendations. On-site presence (Roissy-CDG): Operational monitoring and local coordination.

Data analysis and marketing challenges

- Analyze market and performance data with the marketing department to identify key trends.

- Work closely with the marketing department on semi-annual media planning by product range, offering media expertise in data analysis and recommendations based on achieving commercial and marketing objectives. Media Planning

- Coordination of the media agency and local partners on briefs and recommendations.

- Planning of media plans for all brands and briefing of specialized teams for graphic creation (offline and online).

- Design, management, and implementation of local communication campaigns.

- Monitoring, performance analysis, and campaign reporting. Content creation

- Creation of creative briefs for videographers for the production of commercials, client interviews, and management of video shoots before media placement. Media scope: TV, print, podcast, social networks (TikTok, Instagram, Facebook, LinkedIn), display, and influencers.

Client: Sephora International Participation in client briefs and analysis of their creative needs. Creation and sharing of briefs to graphic designers involved in the project. Operational management and monitoring of the project. Analysis of specifications Participation in functional testing and acceptance of deliverables.