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Noemie GoussetNG

Noemie Gousset

Consultant in the Japanese market

€480/day
Nantes, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Noemie

Hello, my name is Noemie. With 30 years of immersion in Japanese culture and extensive international experience, I bring a unique combination of cultural insights and professional expertise.

My professional journey has been diverse and enriching:
・Experience in the luxury brand industry in Japan
・Key role in the expansion of online travel services in European and American markets
・Currently specializing in supporting companies entering the Japanese market

I offer comprehensive support to companies looking to explore the Japanese market, including:
・In-depth market research and analysis
・Tailored entry strategies
・Effective promotional campaigns
・Facilitation of import/export processes
・Strategic development of distribution channels

With my cultural understanding and industry experience, I am perfectly equipped to meet all your business needs in Japan. Whether you are looking to launch a product, expand your services, or simply understand the nuances of the Japanese market, I am here to support you every step of the way.

Feel free to contact me with any questions related to doing business in Japan.
  • French

    Fluent

  • Japanese

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Freelance
    Business Development Consultant_JAPAN/FRANCE
    November 2023 - Today (2 years and 9 months)
    Supporting Japanese and European companies in their cross-border development projects between France, Europe, and Japan, with a focus on local coordination and decision-making support.

    Clarifying market challenges and the expectations of Japanese and European stakeholders prior to projects.

    Market analysis and opportunity assessment to secure market entry decisions.

    Operational coordination on the ground: company visits, trade shows, B2B meetings.

    Facilitation of intercultural exchanges and negotiations (business interpretation and mediation).

    Reducing risks related to cultural misunderstandings, positioning errors, and hasty decisions.
    Business Development Business Analysis Market Research Project Management Commercial Strategy
  • Rakuten France
    Subsidiary Director Paris / New York
    TRAVEL AND TOURISM
    November 2013 - August 2019 (5 years and 10 months)
    Paris, France
    Directed the online travel business development in Europe, with successful expansion of operations in 28 countries in Europe and on the East Coast of the United States.

    Optimized Japanese website content, improved organic search visibility, and managed advertising campaigns to increase traffic and strengthen online presence.

    Created targeted Japanese content using provided information and visuals to effectively communicate brand messages and enhance customer engagement.

    Analyzed Japanese website traffic and campaign performance to make data-driven decisions and refine marketing strategies.

    Conducted market trend research and identified strategic partners, resulting in a 25% increase in collaboration agreements.

    Established and maintained strong industry partnerships to support company growth.

    Managed and mentored a high-performing sales team, providing ongoing coaching and guidance to maximize productivity.
    Business Development Business Analysis Commercial Strategy Project Management Partnerships
  • LVMH
    Store Manager Louis Vuitton JAPAN and Louis Vuitton GUAM
    LUXURY GOODS
    April 2007 - August 2012 (5 years and 5 months)
    Tokyo, Japan
    Successfully managed product category teams in luxury brand stores in Japan and Guam, overseeing daily operations and consistently achieving sales targets.

    Cultivated strong customer relationships, resulting in a 3.5% increase in customer retention and repeat purchases.

    Led and mentored local teams to achieve objectives, facilitating career development opportunities and fostering professional growth.

    Collaborated closely with the merchandising team to strategically increase sales of targeted product categories by monitoring stock turnover.

    Orchestrated impactful in-store sales campaigns, leading to a 25% year-over-year sales growth.

    Promoted a culture of cross-selling and effective sales techniques, contributing to an increase in overall revenue.

    Developed and launched a back-office stock project guide, which was subsequently adopted by all 57 stores across Japan.
    Customer Relations Sales Analysis Store Management Sales Promotion Event Organization

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Education

  • French language and civilization courses of Sorbonne DFP Diploma of français professionnel:
    CCFS
    2013
    French language and civilization courses of Sorbonne DFP Diploma of français professionnel:
  • Economics specializing in Microeconomic Analysis
    Keio University
    2007
    Economics specializing in Microeconomic Analysis

Skill set

Categories