Noémie D.

Within the MGH group, I operated on a dual scope: managing the group's overall brand image (and its subsidiaries) and deploying an integrated agency service to support the development of franchise networks.

Supporting Franchisees.

• Creation of Visual Identities: Design of custom logos and graphic universes for new franchisees, while ensuring consistency with the national brand image.

• Design of Modular Systems: Creation of DTP templates (POS displays, catalogs, flyers) designed for long-term use. My mission was to structure information clearly and professionally to facilitate partner autonomy.

• Social Media Deployment: Design of asset banks and social media templates (Instagram, Facebook, LinkedIn) respecting the global graphic charter codes.

• Support & Training: Conducting training sessions for franchisees to familiarize them with communication tools and ensure the proper use of graphic guidelines.

• Group Image Management: Coordination of communication for all group companies, ensuring a unified message and image across all media (print, web, institutional).

• Internal Communication Strategy: Creation of materials and events aimed at uniting employees and facilitating the dissemination of strategic information.

• 360° Project Management: Writing creative briefs, managing production schedules, and monitoring service providers (printers, developers, advertising agencies).

As a creative at the agency, I supported a portfolio of diverse clients in defining their brand image and digitizing their services. My role covered the entire creative chain, from concept to technical delivery.

• Creation of Logos & Graphic Universes: Design of complete visual identities based on strategic thinking (positioning, target audience, values).

• Development of Brand Guidelines: Writing and structuring standards guides (Brand Books) defining typographical, chromatic, and iconographic rules to ensure brand consistency.

• Image Redesign: Modernization of existing identities to adapt them to new digital uses and current trends.

• Design of Communication Materials: Production of corporate brochures, product catalogs, and press kits, with particular attention to layout and information hierarchy.

• Production & Pre-press: Preparation of technical files for printing (ink management, bleed, CMYK colorimetry) and production monitoring with printers.

User Experience & Interface(UI/UX Design)

• Web Interface Design: Creation of graphic mockups (UI) for showcase websites and mobile applications, focused on aesthetics and clarity.

• User Journeys (UX): Consideration of ergonomics, information architecture, and prototyping to optimize engagement and navigation.

• Design System: Implementation of reusable components to ensure visual unity across different pages of a digital project.

Graphic design assignments for communication agencies in the luxury sector (Kapture agency, Skiss agency).