Freelancer profile translated to English.

Description

Even in Spielberg's most visionary films, 'mechs' were never intended to be salespeople, let alone in the B2B sector.

In an era of mechanical over-solicitation, technology should serve as a filter, not a replacement.

My role is to support you in creating and managing your complete sales strategy. As Head of Sales and GTM (Go-to-Market) Expert, I combine the power of data with strategic immersion.

Because an effective sales method is universal, I have performed in completely opposite environments (from cybersecurity to construction, including solar and agri-food).

The support and ecosystem I implement:

1. Fundamental Strategy (GTM): Analysis of your targets, market research, and surgical segmentation to break down your buyers' psychological barriers.

2. Multichannel Structure: A high-performing ecosystem combining massive/custom data scraping, targeted cold emailing, LinkedIn messaging, and strategic phone calls.

3. Execution and Sales: The core remains human. I handle hot lead management and oversee your complex sales cycles through to closing (R2/R3).

I forged this expertise over 9 years of complex challenges.

At 19, I was the youngest sector manager at JDC Midi-Pyrénées, handling complete sales cycles.

At 21, as the first employee of a startup, I negotiated national distribution agreements with GiFi (€1.8M in revenue).

Today, I support leaders who want to structure their approach and achieve sustainable growth.

Let's discuss your market and build your future sales machine.

Industry field of expertise

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Toulouse (up to 50km)

Unisales France
Outsourced Head of Sales – Mass Retail Network
AGRICULTURE
September 2025 - May 2026 (8 months)
Montpellier, France
Mission Objective:
Creation, structuring, and management of Unisales' national sales strategy for the mass retail network (integrated and franchised stores) to maximize revenue growth and the presence of distributed brands.

Key Achievements & Business Impact:

- Comprehensive definition of national sales strategy, budgets, and annual action plans.

- Sales Force Creation: Recruitment, onboarding, and complete training of a national sales team (3 salespeople).

- Data-Driven Management: Implementation of business intelligence tools (dashboards, sell-in KPIs, distribution coverage, and profitability) to ensure financial performance.

Areas of Intervention & Expertise:

1. Sales & Financial Strategy: Setting macro objectives, developing sales budgets, competitive intelligence, and market trend analysis to adjust strategy in real-time.

2. Management, Recruitment & HR: Structuring the sales force (salespeople and sector managers). Daily management, organizing national sales meetings, and maintaining strong team dynamics.

3. Field Sales Excellence: Supporting field teams, continuous training in sales and negotiation techniques specific to the mass retail network.

4. Governance & C-Level: Regular reporting to General Management (GM) on the achievement of strategic objectives and the financial health of the business.
Complex Sales & Key Accounts (SBF 120 / CAC 40) Mass Retail (GMS) Team Management Sales Strategy Market Research
Unisales france
National Sales Strategy Manager
AGRICULTURE
April 2023 - September 2025 (2 years and 5 months)
Montpellier, France
Mission Objective:
Develop revenue and maximize the visibility and turnover of brands within the mass retail network (integrated and independent stores).

Key Achievements:

Network Expansion: Opening an average of 8 new accounts per month, significantly expanding the numerical distribution (DN) of certain products.

Financial Performance: Generating an average monthly revenue of approximately €47,000 in the grocery section (around ten products).

I currently have a database of over 4000 mass retail decision-makers.

Assignments & Skills:

- Field Negotiation: Direct negotiation with store managers, department heads, and members.

- Sales Management: Development of sales action plans by sector and increasing brand presence with retailers.

- Trade Marketing & Merchandising: Deployment of promotional operations (large displays, featured placements, in-store promotions) and optimization of product placement plans.

- Analysis & Strategy: Monitoring listings (sell-in performance), competitive intelligence, market analysis, and partner support.
B2B Sales Strategy Multichannel Prospecting Product Launch Strategy Key Account Management Mass Retail (GMS)
MG France distribution
Head of Sales B2B (Salaried)
September 2021 - April 2023 (1 year and 7 months)
Montpellier, France
Management of the sales strategy and development of brand awareness in France and overseas.

Team Management: Leading and motivating a sales force of 6 salespeople.

Prospecting & Key Accounts: Multi-channel prospecting, identifying complex opportunities, and acquiring 90+ new accounts.

High-Level Negotiation: Managing the entire sales cycle and signing a major annual agreement with GIFI (€1.8M in revenue).

Participation in trade shows and development of the national network.

Product Strategy: Conducting competitive analyses and collaborating with marketing to evolve the product catalog.
Go-to-Market (GTM) Strategy B2B Sales Development Key Accounts Business Intelligence Business Development