About Noemie
French
Native or bilingual
Experience
- Unisales FranceOutsourced Sales Director – Mass Retail NetworkAGRICULTURESeptember 2025 - May 2026 (8 months)Montpellier, FranceMission Objective:Creation, structuring, and management of Unisales' national sales strategy for the mass retail network(integrated and franchised stores) to maximize revenue growth and the footprint of distributed brands.Key Achievements & Business Impact:- Complete definition of national sales strategy, budgets, and annual action plans.- Sales force creation:Recruitment, onboarding, and comprehensive training of a national sales team(3 salespeople).- Data-Driven Management:Implementation of business intelligence tools (dashboards, Sell-in KPIs, Distribution Rate, and profitability)to secure financial performance.Areas of Intervention & Expertise:1. Sales & Financial Strategy:Setting macro objectives, developing sales budgets, competitive intelligence, and market trend analysisto redirect strategy in real-time.2. Management, Recruitment & HR: Structuring the sales force (salespeople and sector managers). Daily management, organization of national sales meetings, and maintaining strong team dynamics.3. Field Sales Excellence: Supporting teams in the field,continuous training in sales and negotiation techniquesspecific to the mass retail network.4. Governance & C-Level:Regular reporting to General Management(GM) on the achievement of strategic objectives and the financial health of the business.
- Unisales franceNational Sales Strategy ManagerAGRICULTUREApril 2023 - September 2025 (2 years and 5 months)Montpellier, FranceMission Objective:Develop revenue and maximize the visibility and turnover of brands in the mass retail network (integrated and independent stores).Key Achievements:Expansion of the network: **Opening an average of 8 new accounts per month**, significantly expanding the numerical distribution (DN) of certain products.Financial Performance: Generating an **average monthly revenue of approximately €47,000**. I currently have a database with **over 4000 mass retail decision-makers**.Missions & Skills:- Field Negotiation:Direct negotiation with store managers, department heads, and members.- Sales Management:Building sales action plans by sectoranddeveloping brand presencewithin retail chains.- Trade Marketing & Merchandising: Deployment of promotional operations (major displays, featured placements, in-store events) and optimization of store layout plans.- Analysis & Strategy: Monitoring listings (sell-in performance), **competitive intelligence, market analysis, and partner support**.
- MG France distributionSalaried Sales DirectorSeptember 2021 - April 2023 (1 year and 7 months)Montpellier, France
- Management of the sales strategy and development of brand awareness in France and overseas.
Team Management:Leadership and management of a sales force of 6 salespeople.- Hunting & Key Accounts: Multi-channel prospecting, identification of complex opportunities, andacquisition of 90+ new accounts.
- Top-Level Negotiation: Management of the end-to-end sales cycle and signing of amajor annual agreement with GIFI (€1.8 million in revenue).
- Participationin trade showsand development of the national network.
- Product Strategy: Conductingcompetitive intelligenceand collaborating with marketing to evolve the product catalog.
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