Freelancer profile translated to English.

Description

Experienced, analytical, and results-oriented, I help companies structure and accelerate their digital growth.

With a solid background in retail and premium automotive (BMW/Mini), I work across your entire marketing value chain with the objective of ROI and value generation.

MY EXPERTISE AT YOUR SERVICE:

• BUSINESS STRATEGY: Audit, brand positioning, definition of B2B/B2C marketing action plans, competitive intelligence.

• ACQUISITION & PERFORMANCE: Campaign management (Social Ads, CRM, SEO/SEA), in-depth data analysis (Google Analytics, Salesforce), and conversion funnel optimization.

• SOCIAL MEDIA & BRANDING: Content creation (Adobe/Figma), editorial calendar management, influencer partnerships, and engagement strategy.

Industry field of expertise

Languages

French
Native or bilingual
Spanish
Basic
English
Fluent

Workplace preferences

Can work on-site

Sainte-Maxime (up to 50km), Cannes (up to 30km)

BMW/ MINI - HYUNDAI/MAZDA Groupe Lempereur,
Marketing Manager - Permanent Contract
AUTOMOBILE
June 2023 - September 2025 (2 years and 3 months)
Douai, France
- Definition and deployment of B2B and B2C multi-brand marketing strategy in conjunction with General Management and manufacturers
- Management of acquisition and loyalty campaigns (SEO, SEA, Social Ads, CRM)
- Management and optimization of the annual marketing budget
- Performance analysis and strategic reporting (KPI, ROI, lead generation, traffic, conversion)
- Organization of corporate and commercial events (client evenings, exhibitions, trade shows)
- Coordination of sales teams and facilitation of marketing meetings
- Management and supervision of service providers (agencies, printers, media partners)
- Website update and optimization
- Development of local partnerships and influencer collaborations
- Management of customer, after-sales, and loyalty programs (customer follow-up, CRM programs)
- Social media development (Instagram, Facebook, TikTok) - 8000 followers in 2 years
Social Media Communication Marketing Strategy Budget Management Event Management Website
Terres et Eaux,
Communications Officer - Permanent Contract
January 2021 - January 2023 (2 years)
Seclin, France
- Management of all commercial operations and marketing animation plans
- Development and coordination of print communication materials (flyers, POS displays)
- Design and distribution of email campaigns
- Editorial calendar management and social media animation
- Analysis of digital performance and optimization recommendations
- Research and management of partnerships and influencer collaborations
Communication Strategy Digital Communication Social Media Partnership Management Graphic Design