Freelancer profile translated to English.
Back to original languageAbout Noemie
Over 10 years of experience in Digital Marketing, Ecommerce & Media with strong expertise in Project Management, E-Merchandising and Digital Strategy.
Strong expertise in the Luxury sector, particularly in Fashion, Beauty, and Jewelry Watchmaking.
French
Native or bilingual
English
Fluent
Can work on-site
Saint-Étienne (up to 50km), Lyon (up to 50km), Paris (up to 10km)
Experience
- ConsulThinkFreelance Product Owner / SCRUM MasterE-COMMERCEOctober 2021 - Today (4 years and 8 months)Saint-Étienne, FranceProduct Owner: 12-people product mixing UX/UI designers, Front & Back developers profiles• Product Quality- Gather & understand business needs through dedicated workshops- Write user stories & technical specifications- Write functional & technical test cases & lead QA phase- Write technical & functional documentation- Manage sprints & prioritize backlog tickets- Build a product roadmap & vision• Product Organization & Agility- Animate & emulate the product team around a product vision- Participate and/or lead SCRUM rituals (sprint planning, daily, refinement, review, retrospective)- Suggest & implement continuous improvements to increase product agility & efficiencySCRUM Master• Facilitate Agile Ceremonies: Organize and lead Scrum ceremonies, ensuring transparency and efficiency.• Team Empowerment: Empower the Scrum Team.• Performance Monitoring: Monitor team metrics such as velocity and identify areas for improvement to be discussed during Retrospectives.• Continuous Improvements: Facilitate regular Retrospectives to enhance productivity and quality.• Communication with stakeholders: Act as a liaison between the team and stakeholders to manage expectations.• Conflicts Resolution: Address conflicts and facilitate consensus-building within the team and with stakeholders.
- CotyTravel Retail Digital & Ecommerce ManagerFASHION AND COSMETICSJanuary 2019 - September 2021 (2 years and 9 months)Genève, Switzerland• E-Commerce Strategy: definition and implementation of a Go to Market strategy for each retailer• Key Account Management:- Negotiation of temporary and permanent E-Merchandising spaces to increase visibility and online sales of COTY brands- Position COTY as a strategic partner in digital to test new growth levers• Media: definition and implementation of media campaigns targeting future travelers• Analytics: analyze and interpret online sales reports to identify strengths and opportunities and adjust the strategy
- Chocolat WeissE-Commerce & Digital ManagerAGRICULTUREMarch 2017 - December 2018 (1 year and 9 months)Région de Lyon, FranceE-Commerce Strategy:- Definition of the action plan, roadmap, and associated budgetApplication and Evolution Maintenance:- Maintenance of E-Commerce sites- Development of functional enhancements to improve customer experienceTraffic Acquisition:- Management of SEA and SMA campaigns- Improvement of natural referencing through SEOContent:- Integration of content from Marketing teams according to the 360° plan defined for each launch- Product catalog management- Implementation of E-Merchandising for better conversionCRM:- Participation in the implementation of a new CRM system- Development of emailing campaignsOnline Sales:- Management of event sales (Private Sales)- Implementation and management of sales on AmazonKPI Analysis and Reporting:- Monitoring and analysis via Google Analytics of E-Commerce performance and dissemination to internal teams
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Education
- MSc Fashion, Design and Luxury ManagementGrenoble Graduate School of Business2013This master's programme has been carefully designed to prepare for one of the most exciting and fastest growing industries in the world; the luxury brands and goods sector. In partnership with the London College of Contemporary of Art, this program teached me how to develop key business and management skills in one of the capitals of Fashion, London The main subject areas of the programme include management and leadership, marketing and operations, public relations and intercultural management.
- DESMA (Higher Education Diploma in Management)Grenoble Ecole de Management - Grenoble Graduate School of Business2013
Certifications
- Agile Master Certification CertificateScrum-Master.org2020