About Noémie
French
Native or bilingual
English
Conversational
Spanish
Conversational
Experience
- Loire-Atlantique développementSocial Media ManagerTRAVEL AND TOURISMFebruary 2022 - Today (4 years and 4 months)Nantes, France⚙ Permanent contractLoire-Atlantique Développement is a public engineering agency serving the territories of Loire-Atlantique. Consulting in architecture, spatial planning, tourism development... its expertise is varied. I am the social media manager for tourism in the Loire-Atlantique department.Responsibilities:- Content creation (copywriting, photos, videos, editing)- Development of the editorial calendar- Publication scheduling- Creation of the social media strategy- Moderation and animation of social networks: Facebook, Instagram, Pinterest- Reporting on statistics (monthly/annual/per project) with KPI mastery- Management of blogger/influencer partnerships: benchmarking, contracting, briefing, monitoring, and analysis of influencer campaigns- Management of sponsorship campaigns (budget, targeting, visuals, analysis)- Strategic and inspirational monitoring- Creation of newsletters (2 per month)
- CREHA OUESTDigital Communications OfficerPUBLIC SECTORMarch 2021 - February 2022 (11 months)Pays de la Loire, France⚙ Permanent contractWork time split between CREHA OUEST (50%), ARO Hlm Bretagne (25%), and USH Pays de la Loire (25%).• CREHA OUEST manages and animates the information system for the Departmental Social Housing Demand Files in the Brittany and Loire Valley regions. It acts on behalf of social landlords and other social housing stakeholders, representing around 600 partners and over 3,000 users.• USH Pays de la Loire is the regional branch of the Hlm Movement: it represents the 45 social housing organizations in the region.• ARO Hlm Bretagne is the regional branch of the Hlm Movement: it represents the 37 social housing organizations in the region.Responsibilities:- Strategic communication planning- Creation and management of websites via WordPress- Management of social networks (LinkedIn and Twitter)- Event organization (seminars, unifying events)- Production of communication content (videos, articles, newsletters, greeting cards, etc.)- Relations with service providers (agencies)
- Département de Loire-AtlantiqueCommunity Manager & Web Content OfficerPUBLIC SECTORSeptember 2018 - January 2021 (2 years and 4 months)Nantes, France⚙ Apprenticeship contractThe Loire-Atlantique department is located in the Loire Valley region. This territorial collectivity is the leading player in social action in France, with responsibilities such as disability, integration, and housing. It includes 207 municipalities and over 1,426,000 inhabitants.Responsibilities:COMMUNITY MANAGEMENT- Participation in the social media strategy- Publication scheduling (editorial calendar)- Social network animation: Facebook, Instagram, Twitter, LinkedIn- Promotional activities (contests)- Creation of visuals and videos, content writing- Account management: moderation, interaction, creation...- Monitoring, reportingPROJECT MANAGEMENT:- Participation in the redesign of the loire-atlantique.fr website and its satellite sites: content integration, information verification, iconographic research- Benchmarking for the creation of a website focused on disability- Development of e-mailing campaignsWEB CONTENT MANAGEMENT:- Production of content for the website: article writing, section structure- Moderation, content integration on sites- Use of the content management system: Jalios JCMSTOOLS: Hootsuite, Zenkit, Jalios, Story creation apps (Mojo, Spark)✅ RESULTS- Increased departmental presence on social media. Between September 2018 and January 2021, the number of Instagram followers increased by over 350% (+13.1k followers as of 01/2021). Received the # d'or award for this Instagram presence from the Observatoire socialmedia in December 2019.- Contribution to the redesign project of the loire-atlantique.fr website and its satellite sites.- Contribution to the creation of the Questions de parents (www.parents.loire-atlantique.fr) and the disability-focused website (www.handicap.loire-atlantique.fr)
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Education
- Master in Communication and Media ManagementAudencia SciencesCom2020Master Responsable Communication et médias, spécialité Manager en stratégie de contenus, Étude de la communication et des médias
- Professional Bachelor's Degree in Institutional CommunicationUniversité de Tours2018Licence professionnelle, Communication institutionnelle