Noémi Crestin

Communication, digital marketing, and e-commerce consultant, I support brands in their strategic and operational development. I work with brands in development or already in operation. Both a consultant and an executor, I can provide the keys to an e-commerce, digital, or communication strategy, as well as implement them and be involved in operations.

Participation in the definition and deployment of the commercial animation plan for the E-Commerce site and the BtC department (annual budget, marketing actions, strategy...) Management of the online catalog Coordination of catalog photo shoots Creation of benchmarks and digital competitive intelligence Creation, targeting, and programming of newsletters in line with commercial actions and brand strategy Analysis of results and monthly reporting Management and follow-up of shipments and returns Management of logistics staff

Digital and e-commerce strategy

- Analysis and development of the digital strategy for digital tools and networks.

- Consideration of the implementation of a redesign strategy for the 1.618 Marketplace, with two objectives: brand awareness and conversion.

- Management of the 1.618 Marketplace: Creation of product sheets (text content + visuals), referencing, homepage layout, creation of collections according to trends, optimization of existing content. Digital marketing

- Management and optimization of the referencing of various digital platforms: the 1.618 Guide, the website, the Marketplace. Communication

- Creation of newsletter campaigns

- Monitoring and creation of an editorial strategy for Instagram, LinkedIn, Pinterest, Facebook.

- Writing brand storytelling content in the 1.618 Guide