Noemí Balaguer Gimenez

Providing companies with freelance visual merchandising support for instore product presentation across fashion clothing, accessories, jewellery as well as homewares. Including designing VM guidelines, creating seasonal floor plan layouts for product and POS, retail interior displays and mannequin styling. Offering ongoing freelance visual merchandising or support for one-off projects like new store openings and events. Windows installations presented to a high standard, including painting, heavy props assembly, mannequins dressing, styling and positioning, vinyl, and lighting. Store Staff training to ensure they actively support the company's VM principles.

Analyzing sales figures to maximize selling opportunities and creatively implementing visual strategies to increase weekly sales, resulting in a major impact on the company's bottom line. Understanding the store's product needs and analyzing trends to translate them into commercial displays. Planning the commercial and visual activity of the store in a daily/weekly and seasonal manner. Controlling product levels in the store and communicating with the senior management about any product needs. Managing all procedures related to the product. Working alongside the management to support the new starters' training.

Creatively implementing VM strategies on the shop floor, without losing company focus. Working closely with the management team, analyzing KPI's through the day to maximize selling opportunities, increasing weekly sales and resulting in a major impact on the company's bottom line.