Noelly Perfetto

Community Manager for Jennifer Meyer – Strategic Mentor for Therapists Transitioning Careers.

Complete management of online presence and social media strategy:

• Content creation and planning (posts, visuals, videos)

• Storytelling and highlighting the Human Design and energetic universe

• Community engagement and interaction on Instagram and LinkedIn

• Performance tracking and strategy adjustments

• Showcasing services and events to enhance visibility and audience reach

This role allows me to combine digital strategy, content creation, and knowledge of the wellness field, while supporting a professional in developing a consistent and authentic online presence.

As part of my assignment for a CrossFit gym, I managed all aspects of community management. I first optimized the existing Instagram account to improve its clarity and attractiveness: reformulated the bio for a more impactful positioning, implemented structured highlights, and pinned posts (introducing the gym, schedule, pricing, testimonials...).

I then created a comprehensive editorial calendar, tailored to the gym's target audience and values. This plan included three posts per week, mixing informative content, community highlights, sports tips... The goal was to increase the gym's visibility, strengthen subscriber engagement, and develop consistent, regular, and professional communication.

We implemented monthly reporting to adjust the content.