Noëlly A.

At Nashi Argan, I was responsible for the development and management of the social media and influencer strategy for the French market, in direct liaison with the Italian headquarters and field partners.

🎯 My main missions:

Definition and deployment of the French social media strategy (300 followers to 10k in less than 2 years)

Creation and management of content for social media (mainly Instagram)

Management and animation of several accounts (brand & points of sale)

Organization and coordination of shoots and content creation in partner salons and events

Implementation of influencer campaigns (selection, briefing, creator monitoring: +100 profiles)

Support for partner salons in their digital communication

Participation in product launches and store openings (3 stores in 2 years in Paris)

Analysis of performance and optimization of implemented actions

✨ What this experience brought me:

A strategic vision of digital in the beauty sector

A strong understanding of field challenges (salons, retail, customers)

The ability to transform a brand image into a coherent digital experience

Expertise in content, influence, and branding

Pro Coiffure Esthétique is a family business founded by my grandmother in 1989. A specialist in consulting and selling products & equipment for Hairdressing, Aesthetics, and Nail Care for Professionals and Individuals for over 30 years!

Within the company, I hold the following positions:

• Implement an annual marketing plan

• Implement an annual editorial calendar

• Populate and create content for social media (Instagram, Facebook, Tiktok)

• Write daily blog articles: "Le blog de Noëlly"

• Create and manage marketing campaigns (Mailing, SMS, Facebook/Instagram Ads)

• Create professional/individual newsletters and analyze performance

• Provide monthly reporting: social media, commercial operations, web and mailing statistics

• Conduct competitive intelligence, communication, and trend monitoring

• Create and monitor offline and online commercial operations

• Analyze performance indicators: KPIs

• Organize internal and external events

As part of the fourth year of my studies, I had the opportunity to join the Sports Office as a secretary. The Sports Office is responsible for the school's associative life. We organize the training sessions and competitions that will punctuate the students' academic year.

• Organize events: weekly sports activities, monthly activities, parties (approx. 200 people per event), organization of the ski week (500 people)

• Manage a team of 15 people

• Create content for social media: communication about events and partnership offers

• Solicit companies for partnerships: Red Bull, gym, food, dance studio, paintball, ice rink...