Noëlle Guiraudet-Sabater

Strategic Planning for Media 366 Group (launch of DIVERTO BtB Magazine) for RENAULT WHQ / EVENT BRAND COMMUNICATION (launch of Scenic @ChangeNow Summit), for L'Oréal (360° Global Campaign deployment, INOA ULTRA BLOND), for SEAT VW Group (Global BrandComm), for RAMSAY SANTE (Employer Brand Strategy), for Xella International (Event, convention), for Publicis Group (Event & Brandcom Pitch) and for other confidential brands. French/English/Spanish. Sectors: luxury / sports clubs + sports equipment manufacturers / cultural centers, entertainment, press & literature publishers, media groups, automotive, consumer goods, health. Experience gained during my years as an employee at Nike EHQ (Head of BrandCom) and in agencies for Fiat, Danone, Unilever, Nestlé, Quick, Reebok, Chaumet, Givenchy...

- Reorganization of the Brand Communication team.

- Reorganization (audit & renegotiation) of all partner contracts (advertising, digital, social media, and event agencies, as well as strategy, consulting, and media buying).

- Strategic Planning, sector and consumer studies, monitoring of sociological trends, campaign monitoring (performance monitoring and reporting, key learnings).

- Development of Southern Europe campaigns (FCBarcelona, Atletico de Madrid, Rafael Nadal, Cristiano Ronaldo, Andrès Iniesta, Pau Gasol, Lebron James...) for local and/or international implementation.

- Selection of global campaigns to be developed and optimized locally, digital optimization.

- Selection and management of field events, as well as their communication leverage.

- E-commerce strategies.