Freelancer profile translated to English.

Description

Digital marketing and project management professional with 7 years of experience in marketing, CRM management, and digital strategy, specializing in traffic acquisition in an international context. Strong skills in project management and reporting, with a keen sense of analysis and planning.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual

Workplace preferences

Can work on-site

Boulogne-Billancourt (up to 10km)

Cigna Healthcare
B2B Senior Performance Marketing Manager
BANKING AND INSURANCE
October 2020 - January 2025 (4 years and 4 months)
Madrid, Spain
Digital Campaign Management: Managed multi-channel digital campaigns (PPC, display, email) across various European markets, targeting SMEs, with an increase in qualified leads of over 57%.
Lead Generation Optimization: Developed lead generation materials (landing pages, white papers, etc.) increasing conversion rates by 10%.
CRM Management: Developed CRM strategies via Eloqua, integrated into Salesforce for rigorous performance tracking and in-depth customer segmentation.
SEO Strategy: Deployed a targeted strategy, improving visibility on strategic keywords and optimizing natural referencing.
Project Management: Strategic collaboration with internal teams to ensure alignment of processes and objectives.
Analysis and Reporting: Created custom reporting tools to track budgets, evaluate performance, and optimize resource allocation.
Digital Marketing Strategy Webmarketing Strategy Traffic Acquisition Lead Generation B2B Marketing Outbound B2B Outbound Marketing Inbound Marketing
Arkeero
Digital Account Manager
July 2019 - September 2020 (1 year and 2 months)
Madrid, Spain
Multi-Channel Project Management: Supervised emailing and display campaigns for 15 B2C accounts in the UK.
Performance Analysis: Continuous analysis of campaign results to optimize targeting and strategic adjustments.
Partner Acquisition: Prospecting and developing new partnerships, contributing to the expansion of the client portfolio.
Selectra
International SEO Project Manager
February 2018 - July 2019 (1 year and 5 months)
Madrid, Spain
SEO Strategy: Implemented SEO strategies for 8 European markets, increasing organic traffic.
Complex Web Project Management as Product Owner: Coordinated website migrations, ensuring continuity of SEO performance and optimization of user journeys.
Training and Harmonization: Trained local teams on SEO best practices, supporting international content harmonization.