Freelancer profile translated to English.

Description

Graphic Designer - Art Director

Specializing in food, kids & family, I help brands create strong, coherent, and differentiating visual universes.

Do not hesitate to contact me if you need:

a coherent visual identity / engaging social media visuals / striking packaging / a refined editorial project / print and visual marketing materials / premium AI images.

I work on both one-off projects and as part of a global and sustainable support.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Rennes (up to 20km)

Chefclub
Graphic designer / Art director
March 2021 - April 2026 (5 years and 1 month)
- Art direction for Chefclub Kids books (creation of graphic identity, layout, coordination with illustrator and printers)
- Creation of graphic identities for co-branded video content (Andros, Vahiné, Bonne maman, Daddy, Findus...) or for original video formats (show, YouTube talk show)
- Photo shoots for print and digital content
- Creation and staging of graphic universes for trade and consumer shows (Kids expo, Maison et Objet, Brand Licensing Europe)
- Design of the complete visual identity for the Chefclub x Daddy pop-up (graphic identity, poster creation, photo shoot, space design)
- Creation and design of packaging and POS displays
- Brand consistency: redesign of the graphic charter, ensure adherence to and uniformity of brand image across all media and communication channels
- Design of assets for acquisition campaigns (Meta Ads / Google Ads) and social media
- Creation of visuals using AI tools
- Supervision and mentoring of an intern
Print communication Digital communication Publishing Visual identity Packaging
Papeterie Bahon Rault
Graphic designer / Communications manager
RETAIL (SMALL BUSINESS)
February 2020 - March 2021 (1 year and 1 month)
Rennes, France
- Creation of the graphic charter.
- Creation of internal and external communication materials:
flyers, posters, bookmarks, product labels, product highlights.
- Advertising campaign in town.
- Website updates:
banners, product selection, referencing, writing.
- Newsletter creation.
- Community management: managing Instagram and Facebook social media. Taking photos, highlighting products, writing.
Graphic charter Visual communication Social media Web design Visual identity
Librairie Le Failler
Graphic designer / Visual communication manager
RETAIL (SMALL BUSINESS)
March 2019 - January 2020 (10 months)
Rennes, France
- Creation of internal and external communication materials:
flyers, posters for the store, window display, and literary events, bookmarks, communication materials for events (Étonnant Voyageurs, literary season presentations...)
- Advertising campaigns in town.
- Website updates:
banners, product selection, referencing, writing.
- Newsletter creation.
- Community management: managing Instagram and Facebook social media. Taking photos, highlighting products, writing.
Digital communication Graphic design Adobe Photoshop Adobe Illustrator Adobe InDesign