Description

Crafting authentic, meaningful connections between brands and their customers for over 15 years. I’m an award-winning, results-driven, 360-degree storyteller and in-house creative leader. I am a dual national (United Kingdom and USA) currently working from the south cost of England.

In 2006 I began working for Dell Computers. This was a pioneering internal creative role to help bring Dell’s massive online presence up-to-date with thoughtful customer-centric UX design. Dell.com and the Dell brand needed a face lift and an identity realignment. I contributed substantially to moving the massive global brand in a positive and focused direction. When I left Dell as creative director of the in-house Dell Blue team, I was managing 18 creatives, overseeing large parts of the global consumer marketing output and partnering with a wide range of external creative resources and partners.
My recent role as Head of Brand at Belfast-based Artemis Technologies allowed me to further my interest and experience in green technology. Artemis is the leading provider of 100% electric foiling workboats and public transport vessels. I developed their brand identity, their brand and facilities guidelines and supported product launch campaigns and global event marketing efforts.
I currently consult for global solar manufacturer Maxeon, supporting a wide range of marketing and branding projects.

Project experience:

brand identity
event & trade show marketing
facilities branding
web design
AI video and image content generation
corporate brand guidelines
presentation material
social campaign
sales collateral
sales enablement
human resources recruitment marketing
experiential display
brand strategy
photo & video art direction
product rendering & CGI art direction
sustainability
annual reporting
case study and customer storytelling
product launch campaign
hmi & software design

Industry field of expertise

Languages

English
Native or bilingual
French
Basic

Workplace preferences

Can work on-site

Bridport (up to 50km), Bournemouth (up to 10km), Exeter (up to 10km), Poole (up to 10km), London (up to 50km)

Sperra
3D Concrete Printing for Offshore Renewables - Rebranding and Website Design
ENERGY AND UTILITIES
June 2024 - September 2024 (3 months)
Los Angeles, United States
Naming, rebranding, website and facilities branding for innovative infrastructure for offshore renewables startup based in Los Angeles.
https://sperra.com/
Artemis Technologies
Brand Creative Consultant
TRANSPORTATION
August 2021 - July 2023 (1 year and 11 months)
Belfast, United Kingdom
Artemis Technologies is a maritime manufacturer of 100% electric foiling workboats, public transport and crew transfer vessels. My role was to help build the start-up brand across the entire organisation from its core identity through facilities branding, and all sales and marketing assets. Artemis has since launched 4 workboat and public transport products globally and has a growing brand recognition. Extensive experience developing dynamic product animation and branding for facilities and events.
Maxeon Solar Technologies
Creative Director
December 2019 - January 2021 (1 year and 1 month)
Maxeon Solar Technologies is a global leader in solar innovation. Built from 35 years of boundary-pushing solar DNA, Maxeon was launched in 2020 as an independent company following its spin-off from US-based SunPower Corporation. I acted as creative director for Maxeon, working under a Transition Services Agreement (TSA). I was focused on the launch/spin-off of the new solar manufacturing brand in over 100 countries.