Noela H.

I wrote several versions of advertorials, a format halfway between an article and an ad. The trick is that it doesn't look like advertising: it engages like useful content or a story, and only then naturally leads to the product. I worked with different angles to test which one connected best with the audience: the origin of the cacao, pleasure, the difference compared to supermarket chocolate, instead of betting everything on a single idea. Each advertorial is designed to stop the scroll, keep the reader engaged until the end, and leave them wanting to buy.

As co-founder and copywriter of NODACOP, my job is to write all the sales pieces that brands ask us for: basically, I shape in words what they need to sell more.

NODACOP is a subscription-based direct response copywriting service, designed for e-commerce brands that invest heavily in advertising and don't have their own writing team. My work covers the full range of pieces: advertorials (ads disguised as articles), landing pages, sales pages, VSL scripts (sales videos), ad copy for Meta, and any necessary supporting texts.

Integral management of technical production, design, and quality control for three online conferences for wuda GmbH (Medumio and Fairment brands).

The project covered five blocks of work. First, the complete migration of videos between Vimeo platforms, with auditing, Python script development, and a master CSV that cross-referenced the programs of the three conferences. Then, the design and production of a responsive email template system (V7, after seven iterations): welcome, daily delivery, reminder, and sales emails, optimized for mobile and with a unique identity for each conference.

I was also responsible for the visual design: page templates (Day Page, Sales Page), premium multi-device mockups, logo design, and graphic components. Next, the import and implementation of everything in ActiveCampaign: lists, tags, sequences, automations, and signup forms, with consistency checks across conferences.

Finally, end-to-end quality control of the three funnels (pages, emails, and videos), feedback documentation, and final verification before launch. A job that combined programming, design, email marketing, and project management.