Freelancer profile translated to English.
Back to original languageAbout Noë
Welcome 👋
Ten years of cross-functional professional experience in Sales, Growth & Marketing. I master both B2B and B2C strategies. With a strong appetite for automation, I integrate artificial intelligence into marketing tools to make humans more efficient.
Passionate about sports, I have a team spirit and the rigor to strive for the best version of myself.
My preferred topics:
Go to Market:
- Define your ideal customer profile;
- Personas within these accounts;
- Addressable market size.
Automation & AI:
- Connect tools to ChatGPT with n8n, Zapier, or Make to support your human resources.
- Automate actions based on certain triggers (email receipt, calendar event, form submission, click).
Growth Operations:
- B2B CRM architecture;
- Collection of ideal customer accounts & personas and enrichment of your CRM.
- Multi-channel prospecting (Series of actions to increase your response rate).
Sales:
- Sales pitch;
- Sales deck.
B2C Marketing:
- Customer Marketing: implementation and optimization of all AARRR funnel processes (Acquisition, Activation, Retention, Revenue & Referral)
- RFM (Recency, Frequency, Monetary) scoring of your customers to optimize content, its distribution, and sending frequency.
French
Native or bilingual
Can work on-site
Paris (up to 10km), Sophia Antipolis (up to 30km)
Experience
- DinMoGrowthSOFTWARE PUBLISHINGMarch 2024 - Today (2 years and 3 months)Paris, FranceExecution of Go-To-Market strategies to support brand growth and awareness.○ Definition of TAM (Total Addressable Market) by aggregating data from various sources.○ Design of messages adapted to different channels, audiences, and value propositions.○ End-to-end management of the marketing-sales funnel, from targeting to conversion.Optimization of operations to improve overall marketing efficiency and performance.○ Use of AI for large-scale prospecting, with a 5% conversion rate.○ CRM and data flow maintenance to support marketing initiatives and data integrity.
- Waouh MarketingGrowth MarketingSOFTWARE PUBLISHINGAugust 2023 - March 2024 (7 months)Paris, FranceSupporting Early Stage, Post Seed, and Series A companies in structuring their Growth and Marketing operations.Early Stage:- Definition of TAM (Total Addressable Market) and SAM (Specific Addressable Market)- Definition of the Brand Platform and Golden Circle, as well as the Sales Pitch- Definition and validation of value propositions according to ICPs and personas- Automation of multi-channel prospecting to increase sales efficiencySeed & Series A:- Optimization of user LTV (Lifetime Value) by implementing RFM segmentation and cross-channel marketing actions to deliver the right message on the right channel, at the right time.- Intent-Based Marketing: Capturing information to offer the customer the optimal product or service based on their stage in the research process.- Qualitative analysis of opportunities to adjust the offering or pitch and increase sales velocity.
- Le WagonGrowth & Data Automation TrainingEDUCATION AND E-LEARNINGSeptember 2023 - October 2023 (2 months)Cormeilles-en-Parisis, France- Automation: Mastery of no-code tools (Zapier, Make, n8n) to effectively automate growth & marketing tasks to improve efficiency and productivity.- Workflow: Building automated action sequences, integrating functions and code into modules.- Data Mining: Using ETL tools to extract, transform, and load data to ensure data integrity and availability for strategic decision-making.- Practical application: Development of a tool to sort and delete LinkedIn connections for influencers, sales professionals, and executives.
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Education
- Growth & Data AutomationLe Wagon2023Utiliser des outils no code pour automatiser les tâches marketing et optimiser les workflows, et mettre en pratique ces compétences dans des projets concrets adaptés aux besoins des équipes de vente, de croissance et de produit
- Join LionMaria School2019Lion est l’un des programmes de l’entité Maria School, l'école qui forme tous les collaborateurs aux compétences essentielles des entreprises.