Freelancer profile translated to English.
Back to original languageAbout Njike
đŻ EXPERTISE
I am a professional Marketing - Branding Expert and have been working in this field for almost 10 years. I am also an entrepreneur: I manage my cosmetic brand Melayci Cosmetics created in 2019 and I support project leaders and startups in their strategic and marketing development.
After 10 years of experience in a leading international group, I have honed my Marketing skills in terms of strategy, development, and operations. I had the opportunity to launch a large number of products in the Retail business and to understand all the marketing and commercial challenges.
âŁïž PASSION
Passionate about Branding, storytelling, visuals, and beauty, I put my skills at the service of my brands and have also been supporting other great brands in developing and implementing their strategies with a particular interest in values and authenticity âš
đżI am naturally positive, empathetic, a good listener, and driven by a love for detail and QUALITY.
đ€ SOLUTION MAKER
One of my strengths lies in having experienced the triple role of Employee, Brand Manager, and Consultant in various sectors of activity, thus understanding and providing solutions to the issues and challenges you might entrust to me.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- ArkemaGlobal Marcom - Digital Project ManagerFebruary 2024 - Today (2 years and 4 months)Colombes, FranceManager of GLOBAL MARCOM - DIGITAL projects for a business unit- MARCOM 2025 Communication Plan: strategy - objectives - action plan - budget- Support for global product launches for all countries in the business unit (EMEA - SEMEA - AFRICA & MIDDLE EAST)- 360° Communication Strategy (media and non-media)- Sales packages: brochure, leaflet, sales decks, battle card, SoMe content, photos-videos, product sheet- Marketing campaign management: storytelling - creative concepts - photo and video shoots- Digital communication strategy for the business unit: web and social media- Social media: editorial calendar, branding, feed- Cross-branding partnerships- Web content writing: landing page - product page - articles- Organization of business unit webinars: deck - live recording - management- Budget managementProjects:- 3 major strategic product launches- 2 marketing campaigns- 2 photo shoots / visual campaigns- 3 "testimonials" films- 1 cross-branding partnership
- Melayci CosmeticsFounderFASHION AND COSMETICSSeptember 2019 - Today (6 years and 9 months)BRAND:- Creation and launch of the cosmetic brand Melayci- Market and beauty trend research: benchmarks, international trade shows (France, Italy, USA, Australia), quantitative and qualitative surveys, reports- Brand/Brand Platform Design: positioning, DNA, philosophy, values, mission, positioning, target audiences, concept and storytelling - Implementation of the marketing mix (4Ps)- Creation of the website independently via Shopify + SEO- Community management on social networks - Management and creation of press releases- Artistic direction and branding: brand content, creative direction, advertising campaigns, brand guidelines, customer experience - Briefing external agencies- Creation and direction of the successful crowdfunding campaign to launch Melayci (via Ulule)- Administrative management: budget, legal, accounting- Business plan and P&L design - Development of Marketing, Communication, Digital strategies - Pitch preparation: banks and accelerator organizations- Brand development in Africa, USA, Belgium- Listing files- Launch of a brand club, event organization- Team managementPRODUCTS:- Construction of R&D briefs for formulas, colorimetry- Formula development: supplier relations and project management- Quality tests and controls, reports- Benchmarks, price mapping
- AkzoNobelProduct ManagerCHEMICALMarch 2017 - March 2023 (6 years)- Construction of the 3-year innovation plan: analysis of innovation opportunities, definition of marketing actions and objectives per innovation project, development of forecast balances- Launch of new products:=> Strategic: product performance analysis, market research, qualitative consumer studies (focus groups), project scope definition, P&L construction=> Operational: Project coordination including company support functions (R&D, Sales, Finance, Demand Planning, Production, etc.)Briefing external agencies: packaging creations, brochures, sales arguments, in-store displays- Daily management of the product portfolio: analysis of sell-in (BW) & sell-out (GFK panel) performance according to KPIs (market share, revenue, turnover rate, etc.), identification of development risks and opportunities, analysis of the competitive environmentManagement of international multi-site production projectsBudget management: +âŹ600KManagement of internsRetail: store listings, merchandising briefs, in-store operations+ 1500 SKUs (references)+20 product launchesMulti-segment management +âŹ100M; 10 to 20 market share points
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Education
- Master 2, Marketing and Advertising, Luxury SpecializationESG Ecoles de commerce2015Master 2, Marketing et Publicité, spécialisation Luxe
- BTS, International Business, International BusinessLycée Hugues Capet2013BTS, Commerce international, Commerce international