Freelancer profile translated to English.

Description

I am a communication consultant, trainer, and speaker with over 25 years of experience in institutional relations, media, and teaching. I was a national spokesperson for nearly two decades at the Organization of Consumers and Users, appearing before the Congress of Deputies and the Senate, and negotiating with key sectors such as energy, banking, and distribution.

Since 2016, I have worked as a freelancer in public speaking and communication, helping executives, companies, and professionals to speak in public with confidence, persuade in decisive meetings, and design memorable messages. I conduct workshops, write speeches, and advise organizations looking to strengthen their internal and external communication.

I have trained teams from leading companies in the agri-food sector (Enza Zaden, HM Clause, Grupo Única), professional associations, and universities (Almería, Granada, Jaén, Valladolid). My style is elegant, direct, and provocative, because I believe that a message that does not impact is instantly forgotten.

"Knowing how to express an idea is as important as the idea itself" (Aristotle)

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Fluent
French
Conversational

Workplace preferences

Remote only

Primarily works remotely

Organización de Consumidores y Usuarios (OCU) y OCU Ediciones,
Director's Advisor for Legal and Regulatory Affairs
LEGAL
January 2013 - January 2015 (2 years)
Madrid, Spain
Responsible for collective legal actions carried out by OCU, assessing their legal and economic viability.

Legal advice to the Directorate and internal Departments of OCU Ediciones, S.A. for the launch of new products and campaigns.

Legal support to the Responsible Editor in monitoring and controlling the use by third parties of the OCU/OCU Ediciones, S.A. image and brand.

Definition of collective complaint strategies based on citizen complaints received through the Organization's various channels (member support, mobile applications, complaints, etc.).
Institutional Relations Strategic Consulting Legal Advice Budget Management Corporate Communication
OCU (Organización de consumidores y usuarios)
Director of Institutional Relations, Communication, and Press
CONSULTING AND AUDITS
January 2000 - January 2013 (13 years)
Madrid, Spain
• Design and monitoring of national and international lobbying actions: designing strategies and participating in meetings with Central and Regional Administrations, Political Parties, and Parliamentary Groups, as well as European Union institutions to convey OCU's demands and improvement proposals.

• Supervision of institutional relations work in Brussels (Commission, Council, Parliament) and with BEUC (European Consumer Organization). Responsible for designing and executing OCU's communication strategy with the media (press, radio, television, internet).

• Supervision of press releases and conferences organized to present complaints and studies published by the Organization. Responsible for negotiations with various industry sectors (telecommunications, energy, environment, commercial distribution, banking, and insurance) to ensure compliance with current consumer regulations, guaranteeing the observance of consumer rights, and guiding companies on best practices in harmonizing their relationships with consumers.
Institutional Relations Political Communication Press and Media Spokesperson Training Management
OCU
Deputy Director
CIVIC AND SOCIAL ORGANIZATIONS
January 1995 - January 2000 (5 years)
Madrid, Spain
Support and advisory tasks for the Organization's Director on matters related to communication strategy and public relations.
Obtaining public funding for the development of specific projects (funding application, project execution, and associated justification).
Responsible for negotiations with various industry sectors (telecommunications, energy, environment, commercial distribution, banking, and insurance) to ensure compliance with current consumer regulations, guaranteeing the observance of consumer rights, and guiding companies on best practices in harmonizing their relationships with consumers.
Strategic Consulting Political Communication Legal Advice Management Budget Management