Freelancer profile translated to English.

Description

Strategic Growth Consultant (Ex-McKinsey & Google)

I am your growth expert, based on the direct integration of top-tier strategy and measurable digital marketing ROI.

As a consultant with over 8 years of experience at Google and McKinsey, I solve business challenges of all kinds. My international wealth of experience from working with global institutions in various industries guarantees a results-oriented perspective in any market environment.

My core services for your growth:

Marketing & ROI: I specialize in performance marketing and multi-channel strategies to elevate your ROI and your B2B & B2C strategies to the next level.

Data & Decisions: I translate (Big) Data into actionable data-driven decisions using Advanced Analytics and Data Visualization techniques.

Communication & Leadership: Thanks to my expertise in empathetic project management and creative storytelling, I anchor the strategy directly in your leadership team with high-impact pitch decks.

Let's talk about your next growth strategy.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Hamburg (up to 50km)

Google
Senior Analytical Consultant
August 2019 - April 2024 (4 years and 8 months)
Hamburg, Germany
Acted as industry thought leader, developing compelling narratives and high-impact pitch decks for internal and external stakeholders.
Led data-driven marketing strategies for premier travel brands, leveraging 1st- & 3rd-party analytics to maximize ROI.
Managed multi-channel marketing budgets across diverse product portfolios, ensuring optimal allocation and measurable performance improvements.
Drove internal excellence through proactive change management, strategic recruitment, and delivery training sessions, fostering a culture of continuous improvement and knowledge sharing
Delivered client training on Google’s analytics and advertising tools, enhancing self-sufficiency and data-informed decision-making
Google AdWords Google Analytics Google Data Studio Digital Marketing Growth Strategy
McKinsey & Company DE
Specialist, Data Science
CONSULTING AND AUDITS
June 2015 - July 2019 (4 years and 1 month)
Düsseldorf, Germany
Led complex analytics projects for global institutions across healthcare, public sector, automotive, and telecommunications, translating data into actionable business strategies.
Managed projects end-to-end from data gathering and hypothesis testing to solution design, implementation, and executive presentations.
Contributed to internal excellence through innovative recruiting initiatives and creation of a comprehensive analytics resource library, fostering knowledge sharing and talent development.
Key Highlights
Achieved substantial cost savings for healthcare payors through predictive modeling and fraud detection, optimizing resource allocation.
Built strategic public-sector tools, including an end-to-end integration course and HR planning tool for immigrant workforce planning.
Enhanced automotive operations with a workforce planning tool and AI-driven root cause analysis of emission factors.
Supported post-merger integration for telecommunications clients by creating a unified data mart and consolidated household view.
Project Management Corporate Strategy Storytelling Data analysis Data science