Freelancer profile translated to English.

Description

CRM specialist for almost six years now, with a versatile profile (business / technical / creative), I support my clients in managing their one-off and recurring campaigns: email, SMS, and push.

I perform targeting, optimize segmentation, integrate HTML, and can modify it if necessary.

Proactive, I am able to propose new developments or optimizations of customer lifecycles.

Pedagogical, I can also support business teams in their skill development or in training on various tools. I also liaise with technical teams for requirements gathering or tool updates.

Rigor, seriousness, and efficiency are essential in carrying out my missions.

I am able to adapt quickly to a new environment while bringing my vision and the expertise acquired during my last missions as a consultant.

My various experiences with international clients (Renault, L’Oréal Madrid) allow me to evolve easily in a fully English-speaking environment.

Always curious to learn, discover new universes, and master new tools, I would be delighted to accompany you on your next mission!

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
German
Basic
Vietnamese
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

EPSILON
Experienced Consultant in Marketing and Digital Activation
E-COMMERCE
October 2021 - September 2025 (3 years and 11 months)
Paris, France
CHANEL - CRM CAMPAIGN MANAGER
January to September 2025
• Management of email campaigns + triggers in Europe on Adobe C. Classic

FNAC-DARTY - CRM CAMPAIGN MANAGER
November to December 2024
• Creation/integration of emails & push via Dartagnan, Adobe C. Classic, Batch

L’OREAL (MADRID) - CRM PROJECT MANAGER
May to end of August 2024
• Implementation, deployment, coordination of the international HUB “DEC CRM”
• Management of brand campaigns + triggers (Kiehls, Lancôme, YSL, CeraVe, SC, GA, HR, Valentino)

RENAULT - CRM PROJECT MANAGER
End of May 2022 to March 2024

> Management of email, SMS, and offers (Interaction module)/app push campaigns internationally
• User support/training on Adobe Campaign Classic for countries + support
• Management of one-off and recurring email/SMS campaigns for the Alpine, Renault, and Dacia brands
• Performance of targeting and implementation of scores by preference
• Implementation of automated campaigns for prospects based on preferences for car models
• Sending app push notifications and implementing offers on the My Renault application
• Monitoring deliverability via Everest (Validity)

NISSAN - CRM PROJECT MANAGER
March to April 2022

> Management of international email campaigns and projects
• Implementation of customer onboarding project + user journey (welcome package)
• Coordination of different countries on the implementation of a request centralization project (Europe, Australia, India, Middle East)
• Briefing of Aftersales campaigns (booking tools, maintenance visits….)

PRINTEMPS - CRM PROJECT MANAGER
October 2021 to March 2022

> Management of email and SMS campaigns
• Creation/integration of campaigns according to the commercial animation plan
• Monitoring of KPIs, deliverability, and optimizations

> Project Management:
• Deployment of dynamization, conditional display, and A/B Tests (Subjects, contents)
> Support for the team in skill development on Adobe Campaign Standard
Adobe Campaign Classic Adobe Campaign Standard Dartagnan Sinch Splio
UNE HEURE POUR SOI- E. Leclerc
CRM Project Manager
FASHION AND COSMETICS
July 2020 - July 2021 (1 year)
94200 Ivry-sur-Seine, France
> Deployment of the new CRM Loyalty Program (120 stores) & management of email/SMS campaigns
• Implementation of the CRM tool for stores/internal use (pilotage) • Creation of specifications and business requirements (triggers, service emails, technical audit of store equipment...)
• Daily project monitoring according to the timeline with coordination of exchanges between marketing, technical teams, external providers, and stores
• Testing for project launch and resolution of technical issues • Network training with technical audit and support workshops
• Development of network leaflets, sales process, and operating procedure documents for internal teams
• Database qualification: implementation of store opt-in campaigns
Adobe Photoshop Dialog Insight
LA HALLE
CRM Manager
FASHION AND COSMETICS
December 2019 - June 2020 (6 months)
Ivry-sur-Seine, France
> Management of email, SMS, push notification campaigns

• Creation/integration of campaigns via Adobe Campaign Classic. Monitoring of KPIs, deliverability, and optimizations. Analysis and seasonal/annual reports on the profitability of operations + competitive intelligence
• Overhaul of the loyalty program and CRM strategy + implementation of loyalty offers by channel and segmentation, qualification operations (customer opt-in), and local animation strategy with stores
Adobe Campaign Classic