Freelancer profile translated to English.

Description

Corporate Communication & Content Consultant | LinkedIn, PR & Presentations

Many marketing and communication topics fail not due to a lack of ideas, but because they are not clearly formulated, structured, or understandably presented.

This is exactly where I support.

I help companies develop and prepare content in a way that convinces externally – whether in the form of LinkedIn posts, press releases, website texts, or presentations.

My focus is on clear language, a clean structure, and content that not only "sounds good" but is actually understood and achieves impact.

I work conceptually and content-wise – not operationally in campaign implementation.

🔹 What you get specifically

✍️ LinkedIn & Content

• Creation of LinkedIn posts (company profiles & personal branding)

• Editorial ideas & content structures

• Revision of existing texts (clearer, more concise, more impactful)

📰 PR & Corporate Communication

• Writing press releases

• Formulation of corporate messages

• Support with external communication

📑 Presentations & Storylines

• Structuring content (e.g., for pitches or internal presentations)

• Development of clear lines of argument

• Revision and visual preparation of PowerPoints

📊 Structure & Sparring

• Feedback on existing marketing/communication approaches

• Structuring content and messages

• Derivation of clear recommendations for action (without operational implementation)

🔹 My working method

I work quickly, structured, and with a clear eye for the essentials.

My aim is to formulate content in a way that is understandable, convincing, and directly usable.

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Dentsu/Carat Deutschland GmbH
GROUP HEAD COMMUNICATION CONSULTING
April 2026 - Today (4 months)
Lead a cross-functional consulting team and take ownership of integrated marketing and communication programmes for Deutsche Bahn, connecting business objectives with strategic communication and market impact.

• Lead and develop a team of 6 FTE, fostering collaboration, ownership and strategic thinking across disciplines
• Oversee integrated marketing and communication programmes, aligning brand, employer positioning and business
priorities
• Advise senior stakeholders on media strategies, ensuring alignment with organisational goals
• Drive cross-functional collaboration across strategy, media, creative and analytics to deliver measurable outcomes
• Contribute to business growth through strategic input on new initiatives and client development
Dentsu/Carat Deutschland GmbH
SENIOR COMMUNICATION CONSULTANT
November 2024 - March 2026 (1 year and 4 months)
• • Shape integrated marketing and communication strategies connecting employer positioning, brand communication and business objectives across multiple regions and channels
• • Advise senior client stakeholders on marketing direction as well as audience, media, and positioning approaches
• • Coordinate cross-functional teams spanning strategy, media, planning, creative, analytics and implementation to ensure consistent communication impact
• • Develop full-funnel marketing approaches combining brand-building, digital media strategy and targeted initiatives supporting talent atraction and behavioral change
• • Translate business and recruitment objectives into go-to-market strategies and measurable campaign concepts
• • Contributed to successful new business pitches, developing strategic communication concepts for brands including Wolt Germany and ATG Entertainment, supporting the agency's growth and market positioning
Zoetis Deutschland GmbH
CORPORATE COMMUNICATIONS & DIGITAL MEDIA LEAD CENTRAL EUROPE
December 2022 - October 2024 (1 year and 10 months)
• • Defined and implemented regional corporate communications strategy across Central Europe, ensuring alignment with global brand priorities
• • Advised senior leadership on messaging, positioning, executive visibility and stakeholder engagement
• • Led employer branding initiatives strengthening culture, talent perception and organizational positioning across markets
• • Directed public affairs initiatives addressing regulatory, political and industry topics, supporting external credibility and stakeholder trust
• • Worked closely with commercial teams to align digital marketing and communication initiatives with business and growth objectives
• • Built cross-market communication structures and ensured consistency across internal channels, PR activities, digital presence and social media strategy
• • Built, managed and developed a regional communications and digital team (4 FTE)