Nina Rose Laetitia C.

Mainly in Geneva, I work with agencies like Hula-Hoop on all aspects of social media, community management, and strategic content creation.

CustomerJourney: Map and optimize customer touchpoints. Content Strategy: Develop brand-aligned content across channels. Brand Advocacy: Engage loyal customers as ambassadors. Sales Enablement: Provide tools to communicate brand value. Product Management: Optimize portfolios and identify growth opportunities. Budget Oversight: Manage resources for maximum branding impact. Brand Monitoring: Track sentiment, benchmarks, and satisfaction. Innovation: Lead new product and service ideas. Vendor Management: Ensure agency outputs meet brand standards. Global Consistency: Maintain brand relevance across markets. Crisis Planning: Safeguard reputation during crises. Rebranding: Led confidential rebranding initiatives.

Led Poppulo's organic social media and community-building strategy. Developed and executed plans to balance content distribution, brand building, and engagement. Built brand affinity through online communities and influencer partnerships. Managed email newsletter strategy and ensured consistent engagement across owned channels. Identified growth opportunities in emerging platforms (Reddit, forums, private groups). Delivered online events and Q&As to grow community presence. Supported senior leaders' social media profiles and drove internal brand advocacy. Monitored trends, reported performance, and mentored junior team members on best practices. Collaborated with design/content teams and aligned paid and organic strategies.