Freelancer profile translated to English.

Description

Passionate about web project management, user experience (UX) optimization, and web marketing, I support companies in designing their digital projects. My expertise covers strategy, execution, and continuous project optimization.

Specializing in SEO, CRO, SEA, and marketing automation, I create tailor-made digital strategies using tools like Google Analytics, Google Tag Manager, Mailchimp, Asana, and Figma. I also focus on creating optimized user experiences by designing wireframes and interactive prototypes in Figma and conducting user testing to ensure the best possible experience.

My project management relies on agile methodologies (Kanban), allowing for the delivery of projects within deadlines and budgets, while meeting business objectives. I am also experienced in managing digital communication campaigns and optimizing performance across various channels, including social media, SEO, and SEA.

Whether you are a startup, an SME, or a large corporation, I help you maximize your visibility and optimize user engagement, ensuring a smooth user experience and measurable results.

Key Skills:

Web Project Management & UX
Digital Strategy & Web Marketing
SEO, SEA & SEM
Prototyping & Wireframing
User Testing & UX Analysis
Marketing Automation & Email Campaign Management
Performance Analysis

Available to support you in your digital projects with adapted and effective solutions.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Freelance
Campaign Manager
January 2025 - April 2025 (3 months)
Lisbonne, Portugal
🏦 About the project: Creation of cold emailing campaigns to generate business appointments for B2B companies.

💼 Main responsibilities:
Campaign Management:Planning and execution of cold emailing campaigns from A to Z via Maildoso and Smartlead (targeting, setup, testing, deployment, reporting, and continuous optimization).
Prospecting and Targeting:Using Apollo, LinkedIn Sales Navigator, and Skrapp to enrich and segment databases.
Strategy Optimization:Collaboration with sales teams and clients to refine targeting, personalization, and email templates.
Database Management:Structuring and maintaining databases for effective prospecting.
Coordination & Communication: Remote teamwork via Slack to ensure smooth campaign execution.

🔧 Key Tools & Skills:
Cold Emailing & Lead Generation: Maildoso, Smartlead
Data & Prospecting: Apollo, LinkedIn Sales Navigator, Skrapp
Communication & Project Management: Slack
Engagement Rate Optimization: A/B Testing, segmentation, personalization
BNP Paribas
IT Continuity Analyst
April 2024 - November 2024 (7 months)
🏦 About BNP Paribas: One of Europe's largest banking institutions, offering financial services worldwide.

💼 Main responsibilities:
Data Migration and Structuring:Integration and organization of Excel datasets into ServiceNow to improve reporting accessibility and accuracy.
IT Process Automation and Optimization:Development and implementation of a procedure for integrating IT Continuity and IT Recovery scenarios into ServiceNow to ensure business continuity and recovery in case of incidents.
Internal Communication Management:Creation and execution of emailing campaigns via SharePoint and Outlook, leading to a 140% increase in participating entities.
Coordination and Collaboration:Teamwork via Teams to streamline communication and ensure effective process implementation.
Documentation and Visual Support:Creation of presentations and internal documents with PowerPoint, Word, and Figma to standardize and clarify procedures.

🔧 Key Tools & Skills:
Data Management & Structuring: ServiceNow, Excel
Communication & Internal Campaigns: SharePoint, Outlook
Collaboration & Project Management: Teams
Documentation & Presentation: PowerPoint, Word, Figma
Les Compagnons du Devoir et du Tour de France
Digital Project Manager
December 2020 - April 2024 (3 years and 5 months)
Paris, France
🏦 About Les Compagnons du Devoir: A prestigious French association offering training in over 60 manual trades.

💼 Main responsibilities:
Website Redesign and Management:Leading the redesign of the main website (compagnons-du-devoir.com), merging two platforms (WordPress and Drupal) for an optimized user experience.
B2B E-commerce Platform Design:Creation of wireframes in Figma and integration of the YParéo API to ensure smooth data exchange.
Digital Strategy and Communication Campaigns:Development and execution of a €150,000 digital strategy, including campaigns on Google, YouTube, Meta, TikTok, Snapchat, Spotify, Brut, Onisep, Digischool, etc.
SEO & SXO Optimization:Deployment of advanced techniques to improve search engine ranking and user experience.
Technical Management and Compliance:Administration of websites and the intranet, with rigorous adherence to GDPR standards.
Analysis and Reporting:Creation of KPI dashboards to measure the impact of digital actions and adjust strategies accordingly.
Stakeholder Coordination:Collaboration with agencies, service providers, and internal teams to ensure deadlines and objectives are met.

🔧 Key Tools & Skills:
Project Management & Methodology: Kanban, Asana
Web Development & Optimization: WordPress, Elementor, Drupal, Visual Studio Code, HTML
Digital Marketing & Acquisition: SEO, SXO, SEA, SMO, SMA
Analysis & Advertising Tools: Google Analytics, Google Trends, Google Tag Manager, Google Ads (YouTube), SEMrush, MailChimp
UX & Prototyping: Figma, Adobe XD
Compliance & Security: GDPR