Nina Markgraf

🔹 Challenge:

The platform is a central point of contact for frequent flyers. Despite high usage, there was untapped optimization potential in the user journey & usability, especially in interaction with core services.

🔹 My Task:

- User journey-driven UX analysis: Identification of optimization potentials & usability issues in central user processes

- Customer journey evaluation: Analysis of key touchpoints to identify usage friction

- Stakeholder workshops & hypothesis generation: Derivation of concrete UX measures for improved user guidance & conversion increase

- Strategic recommendations for action: Creation of a prioritized optimization roadmap for long-term UX improvement

🔹 Result & Impact:

✔ Identification of central usability weaknesses that influenced conversion & user satisfaction

✔ Derivation of concrete UX improvements for more intuitive navigation & better customer guidance

✔ Strategic recommendations for action for phased implementation & iterative testing

🚀 My focus was on making the platform more user-friendly & efficient to make the product even more attractive in the long term.

🔹 Challenge:

The existing website was not optimally aligned with the target audience and offered unclear user guidance. Furthermore, a strategic structure was missing to efficiently provide relevant content and flexibly manage promotional campaigns.

🔹 My Task:

UX analysis & strategic realignment: Evaluation of the existing platform and data-based derivation of a new website strategy

Target group-specific alignment: Definition of the ecosystem with a clear focus on new customers

Content & template strategy: Development of a content structure that guides users from quick core information to detailed offers

Modularization & technical specification: Breaking down content into modules & detailed documentation in Confluence for handover to the development agency

Coordination of content creation: Creation of a content book & close collaboration with the content agency

Integration of dynamic offers: Development of a scalable concept for time-limited promotions that allows flexible content adaptation

🔹 Result & Impact:

✔ UX strategy with clearly defined user paths for intuitive information architecture

✔ Modularly structured website system for more efficient content maintenance & technical scalability

✔ Improved usability & conversion optimization through targeted addressing of the new customer target group

🚀 My focus was on creating a sustainable UX architecture that is maximally efficient for both users & the company.

🔹 Challenge:

The existing system for order processing & documentation for field service was inefficient, leading to delays and inconsistent workflows. The goal was to develop an optimized B2B system that offers clear user guidance, structures processes, and improves collaboration between sales, field service & technical departments.

🔹 My Task:

UX for system development: Design of a structured and scalable digital workflow for field service & back office

Wireframe-driven conception: Definition of system logic & user guidance for intuitive application

Creation of Jira tickets & specifications: Translation of UX concepts into detailed requirements for developers

Iterative coordination with all project stakeholders: Collaboration with developers, product teams & stakeholders to refine requirements

Optimization of work processes: Clear structuring of order creation & documentation for seamless daily use

🔹 Result & Impact:

✔ Clear UX logic & optimized user guidance for more efficient work processes

✔ Reduction of error sources & process gaps through structured specification in Jira

✔ Seamless implementation through close collaboration with developers & stakeholders

🚀 My focus was on developing a scalable UX architecture that clearly structures order & documentation processes and makes them efficiently implementable.