Freelancer profile translated to English.

Description

Bilingual French/English Senior Social Media Manager with 4 years of agency experience. I design digital strategies, manage paid campaigns, and lead a team of 4 people. I support a diverse client portfolio, from quotes to follow-up, and am currently training in email marketing.

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 10km)

Adveris
Senior Social Media Manager
SOCIAL NETWORKS
July 2024 - Today (2 years)
Paris, France
Management of 12 client accounts (B2B & B2C) and leadership of a team of 4 community managers

Design and implementation of social media strategies (content, video, paid, influencer)

Collaboration with creative teams (Art Directors, motion designers, copywriters) and performance monitoring

Participation in tenders, quotes, and video shoots (Crédit Agricole, Stade de France, TOIEC)

Development of new offerings (video, influencer, email marketing) to enhance the pole's added value

Key results: +375K views on an account with 500 followers / +8K followers in 3 months / client contracts extended from 3 months to 1 year through performance and loyalty/Several upsells for video/shooting/Paid

Supervision, training, and organization of the new Stories pole
Spintank
Senior Consultant
SOCIAL NETWORKS
January 2023 - July 2024 (1 year and 6 months)
Paris, France
Management, coordination, and consulting for major clients (Sopra Steria Next, Europcar Mobility Group, Air Liquide, Ligue contre le Cancer, Panorama)

Development and monitoring of client relationships in Social Media and Influencer marketing

Writing and presentation of strategic recommendations

Conducting market, competitor, and sector analysis to inform client strategies

Management of fee budgets and administrative project follow-up

Oversight of Social Media tenders and participation in presentations

Analysis and reporting of performance
GroupM
Social Media Manager
SOCIAL NETWORKS
January 2021 - January 2023 (2 years)
Paris, France
Daily management and support for international clients (adidas, Toyota, eBay, Sephora)

Internal coordination with project managers, art directors, and creative teams for the launch of social media and influencer campaigns

Management of influencer budgets and collaboration with partner agencies to maximize activation performance

Participation in numerous brand events (NRJ Music Awards, 24 Hours of Le Mans, etc.)

Writing creative briefs and strategic social & influencer recommendations

Monitoring and analysis of performance to optimize future campaigns

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Bachelor of Arts
Goldsmiths, University of London
2018
Bachelor of Arts
Baccalauréat littéraire
Lycée Français Charles de Gaulle
2013
Baccalauréat littéraire

Nina Lichine

Senior Social Media Manager

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