Freelancer profile translated to English.

Description

A true passion for Marketing and brand creation. I have over 15 years of experience in several countries, in different categories (Personal Care, Home Care & Foods) and brands on a local, regional and global scale within large multinational consumer goods companies (Unilever and Reckitt Benckiser) and with French luxury brands. I have carried out numerous branding projects, development of marketing / communication strategies, management of innovation projects, consumer studies and brand launches.

I am also a part-time lecturer for supervised projects at EM Lyon.

I will be delighted to help you.

I will be delighted to assist you with your projects, do not hesitate to contact me to discuss them.

Industry field of expertise

Languages

English
Native or bilingual
Spanish
Native or bilingual
Portuguese
Native or bilingual
French
Native or bilingual

Workplace preferences

Can work on-site

Barcelona (up to 20km)

Opella
Regional Brand Manager
PHARMACEUTICALS INDUSTRY
November 2024 - September 2025 (10 months)
Barcelona, Spain
Leadership of the brand strategy in the region, achieving growth in market share and optimization of performance (net sales, forecast, marketing investment) integrating global priorities with local needs.
Responsible for the product portfolio, managing both short and long-term launches, as well as the overall performance of the brand (market share, net sales, forecast and optimization of marketing investment).
Development and implementation of integrated marketing campaigns in digital, traditional and directed to health professionals (HCP), focused on strengthening positioning, generating affinity with the brand and increasing conversion.
Coordination and interaction with key areas such as sales, shopper, media, finance, medical, regulatory and supply chain, ensuring a friction-free execution with measurable results.
Digital marketing Positioning Strategy Commercial Strategy Strategic Planning Branding & Identity
EVS professionnel
Marketing Manager
LUXURY GOODS
June 2018 - June 2022 (4 years)
Lyon, France
- In charge of creating the Marketing department
- Responsible for the brand's development and growth strategy for the B2B and B2C markets.
- Management of communication agency and Press Relations agency
- Responsible for trade shows, workshops, events and training.
- Responsible for the company positioning plan and long-term vision
Team management Commercial strategy Digital communication Communication Strategy Press relations
UNILEVER
Brand Manager
RETAIL (LARGE RETAILERS)
January 2016 - November 2017 (1 year and 11 months)
São Paulo, Brazil
- Responsible for categories with an annual turnover of 140 million euros as well as responsible for the development strategy for the market with an increase of 54 million euros.
- Responsible for the profitability improvement plan for the main market of the category providing
- Responsible for the entry strategy of a new country with a turnover of 8 million euros.
- Responsible for the launch strategy of a new brand
Branding Positioning Strategy Business development Business model Team management