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Nina Léal De SousaNL

Nina Léal De Sousa

Supermalter

Product Designer - UX SaaS, conversion & IA

€550/day
24 projects
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Nina

đź”— lecoindenina.fr

I help SaaS and AI products improve their conversion and retention through clearer and more effective product experiences.

  • Landing page / funnel conversion improvement
  • Simplification of complex user journeys
  • Data & user behavior-based UX optimization
  • Product design from scratch (0 → 1)
🔌SaaS & digital products
Experience with complex, growing products focusing on acquisition, activation, conversion, retention. Strong attention to friction and interface clarity.

đź’«AI products and augmented interfaces
Design of interfaces integrating AI agents and augmented product experiences, with challenges in intelligent interaction, cognitive load reduction, user value/trust perception, while ensuring seamless integration into existing journeys.

đź›’High-volume B2C products
Optimization of large-scale user journeys, with challenges in performance, rapid iteration, and measurable business impact.

🏛️Civic tech / complex products
Interfaces with strong business and institutional constraints for impact products. Goal: make complex systems understandable and usable by everyone.

**Method**: Product-centric approach, combining UX, data, and business objectives. I start from real user behaviors to identify friction points, formulate hypotheses, and iterate quickly through prototyping and testing. I integrate AI into my process to accelerate research, synthesis, and solution exploration, while maintaining a strong focus on the clarity and impact of the user journeys.
  • English

    Fluent

  • French

    Native or bilingual

  • Spanish

    Fluent

Remote only
Primarily works remotely

Experience

  • CĂ´tĂ© Sushi
    UI/UX Designer
    RESTAURANTS AND FOOD SERVICE
    January 2026 - March 2026 (2 months)
    Paris, France
    Design and optimization of the omnichannel loyalty program: onboarding journey, reward mechanics, benefits tracking, and customer experience. Collaboration with product, marketing, and business teams to enhance customer engagement and retention.
    E-commerce Product Designer Customer Loyalty Customer Loyalty/ Retention
  • Quitoque
    UI/UX Designer
    E-COMMERCE
    May 2025 - Today (1 year and 3 months)
    Paris, France
    At Quitoque, I worked on improving the user experience of a food e-commerce product with significant constraints (logistics, subscription, menu customization).

    My role involved designing and optimizing key user journeys: recipe selection, menu building, onboarding, and user engagement. I collaborated closely with the product team to translate business needs into simple, fluid, and effective interfaces.

    I also contributed to improving the clarity of the offering and enhancing user decision-making in a complex context (dietary choices, nutritional constraints, menu variety).
    User Interface Design User Experience Design Google Analytics Maze Heap
  • Beta Gouv - DINUM
    UI/UX Designer
    PUBLIC SECTOR
    March 2024 - Today (2 years and 4 months)
    Paris, France
    - Creation of mockups, feature design

    - Design of web and mobile interfaces, State Design System (DSFR)
    - User research
    - Prototyping
    UI/UX Design User Experience Design Figma

Reviews

5.0

Out of 4 ratings

L

Léo

Helci

Reviewed on 10/8/2025

A big thank you to Nina for her invaluable help in creating the visual universe and branding for Klaryo, our Swiss administrative platform. I truly appreciated her professionalism, creativity, and especially her ability to stand her ground when necessary to defend her ideas. It is thanks to this strength of character and her vision that the result is so coherent and impactful.
AD

Account deleted

Reviewed on 11/12/2020

Nina created the perfect logo for us, always available to answer our questions and/or make modifications. She provided several proposals and is attentive to her clients' needs. We are delighted to have worked with Nina and would gladly work with her again!

Recommendations

Lucas SaudonLS
Solène CamusSC
Clara D.CD
+9
Lucas Saudon and 11 other people have recommended Nina

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Education

  • Les crocos
    The Family, Paris
    2019
    La formation pour designers graphique des startups
  • Bachelor's Degree in Modern Literature
    Université Paris X
    2017
    Histoire de l'art, éthique et société, philosophie, sociologie...

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