Freelancer profile translated to English.
Back to original languageAbout Nina
Specialist in Webmarketing and Lead Generation, I work across the entire acquisition chain, particularly in project management, communication strategy, and content production.
With 5 years of experience, I can assist you with various topics:
☑️ Content creation for social networks
☑️ Management of Facebook and Instagram advertising campaigns
☑️ Project management
☑️ Communication strategies
☑️ Web writing (articles, website copy, newsletters)
☑️ Copywriting for your email marketing strategies and websites
👍 My specialties are:
- Facebook Ads
- Content creation: social ads, newsletters
- Acquisition strategy
☕️ Available and attentive to any new project!
French
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- BoardridersPaid Social ManagerRETAIL (LARGE RETAILERS)February 2022 - Today (4 years and 3 months)Within the Paid Media team, I manage several group brands in their digital strategy on social networks (Meta, TikTok, Snapchat, Pinterest):🔸 Develop the digital strategy according to the conversion funnel and establish the media plan accordingly🔸 Implement, monitor, and optimize paid social campaigns for all brands🔸 Produce daily and weekly performance monitoring reports for paid social media campaigns🔸 Manage budgets for all accounts, maximizing budget allocation based on predefined performance indicators🔸 Write, test, and deploy different ads and marketing messages🔸 Contribute to improving conversion rates by optimizing campaign landing pages🔸 Collaborate closely with third-party providers such as Facebook, Pinterest, Snapchat, or Tiktok to ensure the deployment of best-in-class recommendations and processes
- VINCI ImmobilierWebmarketing OfficerREAL ESTATEJune 2019 - November 2020 (1 year and 6 months)Région de Boulogne-Billancourt, France- Content creation (guides, articles dedicated to vinci-immobilier.com, infographics, etc.)- Management, writing, and moderation of Facebook and YouTube social networks: editorial line, monthly editorial calendar, implementation of rich media content- Implementation and budget monitoring of Facebook advertising campaigns: development of different ads in an A/B testing logic, definition of the target audience according to the type of campaign, the desired profile, and the type of product highlighted, daily optimization with an ROI-focused vision- Writing of Facebook advertising campaign reports: highlighting learnings and optimization proposals for subsequent campaigns- Project manager for the reactivation of inactive prospects: objective of reclassifying inactive users as active within the database (creation of a customer journey, targeted emails, DMP segments... in collaboration with contacts from customer journey, creative, developer, and data departments)- Newsletter project manager: editorial strategy, graphic identity, content selection, newsletter writing- Participation in the deployment and monitoring of national campaigns
- SNCF DéveloppementCommunication and Partnership OfficerTELECOMMUNICATIONSSeptember 2017 - August 2018 (11 months)Paris- Design, creation, and updating of communication materials- Writing articles for the sncf-developpement.fr website and newsletter- Supporting entrepreneurs supported by SNCF Développement in communication, social media, press, etc.- Organizing events to promote entrepreneurship within SNCF and with various partners (incubators, funders, etc.)- Contributing to the production of the "Génération French Tech" publication.
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Education
- Grande Ecole Program - MasterGrenoble Ecole de Management2018Programme Grande Ecole - Accredited AACSB, EQUIS, AMBA. Créée en 1984, GEM figure parmi les 6 meilleures Ecoles de management française. Grâce à sa triple accréditation (EQUIS, AACSB et AMBA), elle est reconnue internationalement pour son expertise en Management de la Technologie, innovation et entrepreneuriat. Membre fondateur de GIANT (Grenoble Innovation for Advanced New technologies), GEM est l’école de commerce de ce campus mondial d’innovation qui vise à devenir l’un des meilleurs campus au monde pour la recherche, l’enseignement supérieur et la valorisation industrielle.
- Bachelor's degree in ManagementUniversité Paris 1 Panthéon-Sorbonne2015