Freelancer profile translated to English.

Description

For over 20 years, I have been supporting companies in B2B sales, from the initial approach to qualified appointments at the decision-maker level.

My focus is on operational market activation:

Cold calling/Appointment setting
Follow-up after trade fairs and campaigns
Reactivation of existing contacts
Sales support in phases with increased activation needs

I work pragmatically, structurally, and close to the market. Instead of theoretical concepts, I deliver concrete conversation results, qualified contacts, and reliable feedback from real customer dialogues.

Experience from projects in various industries, including software & IT, consulting, financial services, industry, logistics, personnel consulting, and other B2B environments.

Project-based, flexible, and with a clear focus on actionable results.

Industry field of expertise

Languages

German
Native or bilingual
English
Conversational

Workplace preferences

Remote only

Primarily works remotely

NK-WERK
Owner | NK.WERK.de
SOFTWARE PUBLISHING
October 2013 - Today (12 years and 8 months)
Hamburg, Germany
Operational Market Activation in B2B
Reactivation • Follow-up • Appointment Setting

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Sales Architecture

When target customers are unclear, the CRM becomes a filing system, and existing potential is not consistently converted into real conversations.
For over 20 years, I've been working in B2B sales – from operational market activities to the structural development of complex sales processes in SMEs, scale-ups, and corporations.
From cold calling to building robust pipelines in the seven-figure range. Market activation, reactivation, inbound follow-up, and post-event follow-up.
My focus: Clarity on what truly works in sales – structurally, operationally, and in the market.
No workshops, but clear communication in direct contact with decision-makers.
Strategy without implementation remains theory. Implementation without structure remains activism.
I combine both – and take care of what's left undone.

Projects:

Finance & Insurance
Reactivation of established brokers
Market launch SME & Corporation (international)
Direct sales of non-life and life insurance, multi-year

Healthcare & Medical Sales
Cold calling for specialist appointments
Hospital purchasing & supply
Medical product field sales

Logistics · SCM · Transport
International shipping company qualification
Freight transport & dispatch
Cooperation partner integration

IT, SaaS & B2B Software
System houses & IT security
Trade fair appointment setting for corporations
SaaS outbound · Demo follow-up

Industry · Mechanical Engineering · Automotive
Market entry UAE EN · Mechanical Engineering
Fleet B2B · Model market launch
Aviation supplier SME

HR · Interim · Specialized Consulting
C-level appointment setting
C-level acquisition after events
SaaS projects international recruitment consultants

Publishing
Publishing appointment setting · Media consulting for various houses
Media & Portal

Real Estate
Commercial property acquisition · Vacancy management · Authorities

Facility & Security
Field sales appointments

Web Design & Agencies
Lead qualification · Appointment setting · Image film service providers
Appointment Setting Inbound Sales Sales Management Cold Calling Sales Development
Amplifon
B2B Interface and Market Activation & Medical Marketing
September 2025 - Today (9 months)
Hamburg, Germany
Project activities:
B2B Interface and Market Activation & Medical Marketing
Development of regional territory
Acquisition, consulting, implementation
B2B Sales Appointment Setting Field Sales Medical Sales
Duden
Market Activation & B2B Sales Architecture
August 2024 - September 2025 (1 year and 1 month)
Project activities:
Sales project "Duden Mentor" | B2B Sales Architecture & Market Activation (self-employed)

Focus areas:

- Operational Market Activation
- Analysis of existing sales logic
- Prioritization of target groups, channels, and measures
Sales Development Business Development Sales Management Sales Acquisition