Nina Iremadze

IDKIDS is a leader in the children's universe with the brands Okaïdi, Jacadi, Oxybul, Catimini, Absorba. With over 1,300 stores in more than 70 countries, the company is committed to offering quality, affordable, and sustainable products for children, including clothing, toys, and other items. At the IDKIDS group, we are deeply invested in promoting social and environmental responsibility.

We have implemented various initiatives and programs aimed at supporting children's rights and promoting sustainable practices.

I had the privilege of contributing to the digital transformation, working closely with senior management to develop a roadmap and coordinate deliverables. My role also involved aligning operational units through collaborative solutions, as well as mobilizing the entire company around change management. I was part of the "Change Makers" working group, which is committed to fostering an internal dynamic to support environmental, social, and societal transformations.

I managed the design and deployment of the multi-brand loyalty program IDKIDS FAMILY in 12 countries, strengthening the group's international presence and customer engagement. Results: +9% Revenue, +30% customers. By participating in the Idkids Family loyalty program, customers can earn points and redeem rewards across all these brands, giving them more flexibility and choice when shopping for their children's needs. The program also offers personalized benefits based on the customer's preferences and purchase history. Idkids Family stands out for its innovative approach to customer engagement, combining personalized rewards, sustainability initiatives, and social responsibility.

Mission: Increase brand visibility and value in France and internationally. My role: Managed a multi-channel, multi-country customer engagement plan to ensure customer return rates and revenue per operation. Strengthened the loyalty program by introducing triggers and personalized journeys, resulting in +14% revenue/customer and +2 pts purchase frequency. Structured, developed, and disseminated customer knowledge through the implementation of segmentation and dashboards, as well as raising awareness among the Management Committee about the importance of customer knowledge. Directly managed a team of 5 people to ensure the effective execution of these initiatives.