Freelancer profile translated to English.
Back to original languageAbout Nina
đŒ After 7+ years of experience in brand management and business & consumer analysis, I offer to support companies on strategic issues related to their markets and consumers by proposing tailor-made solutions.
đïžâđšïž My vision: to combine understanding of people with data analysis to uncover key strategic insights, translate them into operational recommendations that meet the company's objectives, and thus make the best strategic decisions.
Specifically, here are examples of issues for which I can provide relevant recommendations:
- **Brand Audit & Business Analysis**: understanding market trends, areas for improvement in a brand/product's marketing mix, competitive benchmarking...
- **Behavioral Analysis**: identifying consumer needs and realities, their motivations and barriers to purchase, their satisfaction and customer experience, their product usage, their customer journeys...
-Measuring the potential and impact of activations(e.g., retail, media...) **& identifying possible optimizations**: knowing in advance which activation to adopt (e.g., best claim, visual, media, target...), understanding its impact and potential improvements afterwards...
- **Market Research & Business Plan**: identifying growth opportunities, understanding competitors and potential customers/targets and their needs, making projections/monitoring...
- **Setting up a supplier portfolio**: understanding internal needs, studying and comparing offers...
âđ» How?
- Qualitative studies (online or in-person interviews...)
- Quantitative studies (questionnaires, data analysis, MMM, A/B testing...)
- Documentary studies (public data e.g., statistics, financial, articles, social networks...)
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km), Lyon (up to 50km)
Experience
- Procter & GambleAnalytics & Insights ManagerRETAIL (LARGE RETAILERS)July 2020 - October 2024 (4 years and 3 months)Paris, FranceâȘ Beauty Categories & Sustainability CMK FBNL (1.5 years)âȘ FBNL Market Insights Cross-categories (1 year)âȘ Brand Operations A&I (Media, CRM) (1.5 years)Guided brand decisions on the best strategies to adopt, by revealing key insights through in-depth data analysis and a fine understanding of consumer behavior.Key projects and achievements:- Led a corporate insights program to understand consumer adaptation strategies in an inflationary context, identify key barriers to brand value perception, and test different potential executions.- Advised teams through consumer insights and market trends on sustainable development, to develop locally relevant plans (innovations, media) internally and influence externally (e.g., distributors).- Identified areas for improvement and proposed relevant activations to stimulate category growth and beauty brand penetration post-COVID.- Supported the launch of innovations in FBNL markets by collecting learnings before and after launch using various KPIs.- Increased brand promotion effectiveness by optimizing promotional offers through competitive analysis.- Optimized the internal CRM platform to generate brand trials and identify new targeting opportunities.- Improved brand media plans through in-depth analysis of channels generating the best business results, media attention, targeting, etc.
- UNILEVERGlobal Assistant Brand Manager - Dove Skin CleansingRETAIL (LARGE RETAILERS)September 2018 - July 2020 (1 year and 10 months)Rotterdam, NetherlandsLed and successfully executed several projects with cross-functional teams to develop the brand in a particularly complex regional environment (~35 countries).- Strategy / Studies: Led trend analyses and market research, contributed to the development of the product portfolio and innovation plans, monitored business performance, and conducted profitability-focused projects.- Packaging: Participated in packaging concept testing, developed designs with agencies (from brief to market launch), and implemented new processes involving all stakeholders.- Communication / Media: Adapted the brand's campaign in Europe (personas, product narratives...) across different media (TVC, Digital, Print), and coordinated the media strategy based on media plans.
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Education
- International Management (M2)Toulouse School of Management / Solvay Brussels School2018
- Marketing (M1)Toulouse School of Management2017