Nina Engel

Profile

Project Manager specializing in international market expansion and delegation programs with experience in public sector projects and strategic business development. Skilled in leading complex international initiatives from proposal development and market analysis through implementation and evaluation.

I lead the design and implementation of international delegation and market expansion programs for public sector clients, including the German Federal Ministry of Food, Agriculture and Homeland (BMELH), the Federal Ministry for Economic Affairs and Energy (BMWE), and the Export Initiative Energy.

I manage the full project lifecycle, from strategic proposal development and project acquisition to market intelligence, stakeholder coordination, implementation, and post-project evaluation.

Key responsibilities

• Developing proposals and applications for new international delegation and market development projects

• Conducting and steering market analyses and market studies to identify opportunities, target markets, and industry trends

• Designing outreach and acquisition strategies for German companies

• Managing external service providers and partners responsible for lead generation and acquisition activities

• Developing communication and marketing concepts, including digital campaigns and landing pages

• Leading the end-to-end execution of international delegation programs, from planning and coordination to implementation and follow-up

• Managing relationships with ministries, companies, international partners, and external stakeholders

• Overseeing project controlling, quality assurance, reporting, and evaluation

Core competencies

• Strategic Project Management

• International Business Development

• Market Research & Market Intelligence

• Stakeholder Management

• Proposal Development

• Lead Generation & Acquisition

• Digital Marketing & Campaign Management

• Vendor Management

• Cross-cultural Communication

• Process Optimization

COO and business strategist with expertise in international market expansion, brand development, and operational leadership. Experienced in leading cross-functional initiatives, building market entry strategies, and connecting brands with sustainable business growth opportunities.

As Co-Founder and COO of LUYA’S, I lead business operations and strategic growth initiatives with a focus on cross-border market development, brand positioning, and international business expansion between DACH and Italy.

With 15+ years of experience across marketing, sales, branding, and international business development, I bridge the gap between brand and market by transforming strategic ideas into scalable business opportunities. My background includes 11 years in senior marketing and sales roles within a global optoelectronics market leader, combined with hands-on experience in direct-to-consumer strategies, creator-driven communication, and international market development.

Key responsibilities

• Leading operational strategy and business development initiatives

• Managing cross-border market entry projects between DACH and Italy

• Conducting market and competitive analyses to identify growth opportunities

• Developing go-to-market strategies and customer acquisition approaches

• Building and managing strategic partnerships and distribution networks

• Creating brand positioning, communication strategies, and content frameworks

• Developing visibility strategies, social media concepts, and personal branding initiatives

• Coordinating cross-functional projects and stakeholder relationships across multiple markets

Core competencies

• International Business Development

• Cross-Border Market Expansion (DACH ↔ Italy)

• Brand Strategy & Positioning

• Operations Management

• Strategic Marketing

• Go-to-Market Strategy

• Social Media & Creator Marketing

• Stakeholder Management

• Business Growth & Partnerships

• Multilingual Communication (German, Italian, English)