Freelancer profile translated to English.
Back to original languageAbout Nina
As a MARKET AND TREND RESEARCHER and INNOVATION CONSULTANT, I support agencies and companies internationally in developing a deeper understanding of their customers, thereby creating products and services that strike a chord and meet real needs.
I conduct research remotely, online, on-site, and in the studio, visit consumers in their homes, and translate insights into studies, product and/or communication concepts, and strategic recommendations.
I hold a degree in Business Administration (Diplom-Kauffrau), a diploma as a specialized journalist, and am a certified trainer for Mindfulness at Work.
German
Native or bilingual
English
Fluent
French
Conversational
Italian
Basic
Can work on-site
Hamburg (up to 50km)
Experience
- FREELANCERQualitative Market Research, Trend Research, Innovation ConsultingRESEARCHJanuary 2010 - Today (16 years and 5 months)Hamburg, GermanyCustomer Insights Research:*Ethnography, In-Home Interviews*Focus groups and interviews in the studio or online*Co-creation processes - online and offline - with experts, lead users, consumers*Setup, moderation, and analysis of online communities*Moderation of expert and consumer workshops*Concept creation and testing*Trend research and customized studies*Innovation workshops
- TFN - Talent Formation NetworkE-commerce ConsultantMarch 2010 - January 2023 (12 years and 10 months)Benchmark studies - Foundational UX research (JTBD) - User stories - Category management
- Neogarde Trend intelligence GmbHTrend StrategistAugust 2008 - December 2009 (1 year and 4 months)
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Education
- Degree in Business Administration (Diplom-Kauffrau)Georg-August University Göttingen1999Diplom-Kauffrau, BWL
- Certified Teacher, Mindfulness & Compassion at WorkConnected Business2020Certified Teacher, Mindfulness & Compassion at Work