Christopher M.

• Connecting and configuring Pardot to Salesforce Sales Cloud

• Implementing automation rules

• Creating email templates & forms

• Creating segmentation lists

• Creating engagement journeys (automatic email sequencing)

• User training

• Facilitating workshops

• Creating user guides

Management of 360° campaigns to develop customer activity and engagement:

• Supporting various internal departments in implementing adapted CRM campaigns

• Operational implementation of campaigns:

o Creation of adapted communication materials, emailing, SMS, app push, mailings, phone calls, depending on the objectives of each campaign

o Performing targeting and campaign configuration

o Coordination

o Performance monitoring, reporting, and results analysis

Targeting, routing, and reporting for Chanel Perfumes & Beauty

Execution: • Developing targeting based on markets (Neolane v6): creation of workflows (email, print), targeting configuration, counts

• Managing the European (FR, DE, ES, IT, BE, NL) Perfumes & Beauty customer database

• Descriptive analysis to assist with targeting and immediate campaign feedback

• Assistance and support to country targeting managers using Adobe Campaign

• Implementing marketing trigger emails

• Routing email campaigns for Fashion and Watch & Jewelry

• Data processing: enrichment, extraction, and data integration