Nima Balde

Building the marketing team and implementing processes (recruiting 2 interns + 1 growth agency).

Defining the marketing strategy and developing brand image to increase brand awareness.

Implementing email marketing campaigns.

Responsible for defining and deploying the B2B strategy to generate leads and increase visibility through: content, performance (optimization of Linkedin and Google ads), partnerships, and events.

Reporting to the subsidiary director and liaising with the marketing department in the Netherlands. Responsible for adapting the global marketing plan to the French market and for brand image in France (branding). Ensuring operational monitoring of various projects (online and offline).

Marketing Strategy:

Deploying the online/offline marketing strategy to develop turnover and increase brand awareness. Developing brand image and awareness through the creation and monitoring of cross-channel marketing campaigns (in-store, online, PR, social media, email marketing, Amazon). Monitoring actions and reporting.

Managing and monitoring the local marketing budget (€400K).

Digital Marketing:

Briefing media agency on campaign objectives

Creating B2B and B2C email marketing campaigns

Configuring Amazon ad campaigns

Managing FB page (creating local content, FB ads, sponsored posts)

Branding:

Defining and implementing the PR strategy (managing influencer campaigns, organizing press events)

Operational Marketing:

Implementing the promotional plan and setting up mechanics with distributors to increase product distribution and visibility. Developing specific POS materials for France. Daily communication with the head office in Holland (translating newsletters, packaging, product sheets, etc.). Creating monitoring documents and sales support materials for sales representatives (POS book, assortment presentation, new product presentation, etc.).