Nils Schaffer

As a freelance consultant for social media marketing, I manage data-driven campaigns and organic content strategies for brands from the DACH region, primarily on Meta, TikTok, Pinterest, and Snapchat. In the paid sector, this includes complete media planning, from budget allocation and creative strategy to ongoing optimization during the campaign period. In the organic sector, I develop content strategies and produce content tailored to the respective platform and target audience.

My clients come from the consumer goods and retail sectors, among others, with paid budgets in the mid to high five-figure range per month. I work directly with the marketing teams, take responsibility for campaign performance and content output, and deliver regular reports, sometimes also for presentations at the executive level.

In addition to operational work, I have developed my own tools for automation and reporting to make processes more efficient and results more understandable. My client relationships often span several years, which speaks to consistent results and reliable collaboration.

Classic social media management. Strong focus on quantifiable performance across global accounts.