About Nils
French
Native or bilingual
English
Conversational
Experience
- Horizon AutomotivecopywriterTRANSPORTATIONSeptember 2025 - July 2026 (10 months)Nantes, FranceUnlike a traditional journalist or web writer who informs or entertains, a copywriter uses human psychology and writing techniques to encourage the reader to take action: buy, sign up, click.They leverage levers such as scarcity, urgency, social proof, and the reader's pain points, using structures like AIDA or PAS, to guide towards a specific action.
- CG PRIMERB2B Sales RepresentativeAGRICULTUREJanuary 2024 - January 2025 (1 year)Saint-Nazaire, FranceB2B prospecting with catering companies and industries with canteens, with the aim of offering them product ranges adapted to their employees' needs. This role allowed me to develop a field sales approach: identifying the specific needs of each structure, argumentation adapted to various interlocutors (managers, HR managers, directors), and building customized offers rather than generic solutions.
- harper and flinteB2B Sales RepresentativeFASHION AND COSMETICSJanuary 2023 - January 2024 (1 year)La Baule-Escoublac, FranceWriting B2B content for retail buyers, to sell clothing collections to brands. The objective is to convince professional buyers with concrete arguments: margin, stock turnover, logistical reliability, and proof of performance with other brands, rather than through the emotion used in B2C.
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