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Nils LatreilleNL

Nils Latreille

Strategy & Data Consultant: Pricing, Growth, AI

€650/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Nils

4 years of experience in strategy & data consulting (Artefact), on pricing, AI, and commercial transformation topics for international groups, with real product know-how built over the missions: from discovery/scoping to development and delivery, using Agile methodology.

Pricing & Revenue Growth: multi-market price positioning optimization methodologies, steering dashboards, competitive analyses from panel/consumer data.

AI & Data Strategy: definition of AI strategies (identification and prioritization of use cases, presentation to the Executive Committee), growth and incrementality analyses, among others.

Agentic Transformation: steering the agentic transformation of the sales function, evaluating transformation potential by process, designing multi-agent interactions, quantifying the business/benefit case.

Product: end-to-end design and scoping of data/AI solutions: discovery, functional specifications, roadmap on various topics (GenAI for automating RFP responses, automating manual processes on data platforms, promotional platforms).

Daily interface between business and tech, in direct collaboration with data scientists, data/software engineers, and data analysts. Comfortable with international teams and stakeholders.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • Artefact
    Senior Strategy & Data Consultant
    CONSULTING AND AUDITS
    July 2022 - May 2026 (3 years and 10 months)
    Paris, France
    Pricing & Price Architecture
    – Developed a price positioning optimization methodology across 10 emerging markets (2 ranges, 40 SKUs): mapping of under-represented areas and segments where the brand is over-exposed compared to competitors.
    – Built a Power BI visualization tool enabling teams to monitor price positions per SKU and identify arbitrage opportunities.
    – Competitive analysis of the price positioning of 2 brands across 400 SKUs (EU/USA, 70% of the range's revenue): recommendations for tariff realignment and format repositioning.

    Growth Analysis
    – Analysis of recommendation-conversion journeys across 12 markets (Ipsos study, 12,000 respondents): development of an incrementality methodology isolating the real impact of each channel, identification of 3 strategic clusters.
    – Participation in the design of the 5-year strategic plan for the distribution aspect of an international brand: where to play, how to play.

    AI Strategy & Process Automation
    – Defined the AI strategy for a Travel Retail player across 3 BUs: identification and prioritization of 20 use cases, presented and validated by the Executive Committee.
    – Product design of a GenAI solution to automate responses to tenders (20+ users, global deployment): roadmap, technical architecture, functional scoping.
    – Modeling of target business processes and design of multi-agent interactions within the framework of agentification missions.
    – Managed the automation of Purchasing Controlling (Egalim law): coordination of a team of 10 people, delivery of a reporting tool enabling sales teams to prepare supplier negotiations with unprecedented granularity.

    Management
    – Managed junior consultants: skill development, deliverable review, contribution to offer development.
    – Interventions at various levels depending on the missions.
    Consulting Artificial Intelligence Commercial Strategy Generative AI Product Management
  • Dolead
    Chief of Staff
    January 2022 - June 2022 (5 months)
    Paris, France
    – Direct support to the CEO on internal strategic projects and preparation for a funding round.
    – Conducted market research and competitive analyses to guide growth decisions.
  • S2M
    Business Development Consultant
    January 2019 - June 2021 (2 years and 5 months)
    Paris, France
    – Prospecting and qualifying leads for SaaS publishers (contact center software): telephone prospecting, email marketing, identification of use cases and client needs scoping.
    Business Development Go-to-Market (GTM) Strategy

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Education

  • MSc Digital & Big Data for Value
    ESSCA, School of Management
    2022
    MSc Digital & Big Data for Value
  • Master in Management
    ESSCA, School of Management
    2021
    Master en Management

Skill set

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