Freelancer profile translated to English.

Description

I help companies turn ideas into high-revenue innovations. With strategy, empathy, and execution power.

Change is not a trend. It is the new normal. International competition, new technologies (like AI), and changing customer expectations leave no room for stagnation. Those who say today: "We should do something..." are already on the emergency lane tomorrow.

But: Innovation needs to be thought through. Products without demand cost money and slow you down! Digital solutions that your organization cannot support will not be marketed.

I support you in moving from hesitation to action – with a clear plan, a strong team, and a strategy that carries people along.

I am not just a strategist. I am a conviction-driven doer.

As a consultant, founder, and lecturer, I work where knowledge meets innovation: in media, education, and the digital economy. My drive is clear – and deeply personal: to move people forward. I develop platforms and products that inform, inspire, and enable real change.

I am a founder (including one of Europe's first GenAI products with a 52% conversion rate and 2.3 million monthly reach) and CEO of a professional institute for business administration & media. As Head Coach of Meta's innovation program, I have supported startups until market entry. I have assisted SMEs with digital transformation, working with boards and teams to generate millions in revenue.

My two core formats:

1. Go-to-Market Booster

For startups & new business areas that want to enter the market with focus. In 3 weeks, we develop positioning, pitch, channels, and sales funnel. Upon request, my team will support initial sales activities.

2. Digital Venture Sprint

For companies that want to build viable digital business models. In 4 weeks, a validated model is created with market analysis, business case, and – if desired – a pitch deck for decision-makers or investors.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Hamburg (up to 50km)

thesy
Founder
EDUCATION AND E-LEARNING
July 2020 - Today (6 years and 1 month)
Hamburg, Germany
Founded this AI-powered EdTech startup, with leadership of all 10 employees as well as responsibility for customer development and strategy.

- Steered cross-functional team that built an academic writing assistant to support university students from ideation to evaluation pioneering the local market with one of Europe’s first Generative AI products.

- Built sales funnel with 52 % conversion rate at minimal customer acquisition costs attracting the company’s first 1.000 customers in less than two weeks.

- Won six-figure backing of the Federal Ministry of Education, AI.Hamburg (Germany’s largest AI ecosystem), and partners with access to 2.3m monthly users resulting in fast-paced customer-centric adoption and high ticket clients.
Artificial Intelligence (AI) Customer Centricity Start-up
IMF Instiute for Business and Media
Founder / Managing Director
CONSULTING AND AUDITS
June 2013 - Today (13 years and 2 months)
Hamburg, Germany
Built a boutique consulting firm with focus on business transformation, catering to clients in German tech and media markets to advice all management levels on digital and AI innovation.

- Advised C-level managers in 15+ digital innovation projects (AI, platforms, media tech, VR) – leading to millions in revenue growth.

- Put policy to action by building 2 ecosystems for startups and SMEs together with Chamber of Commerce and universities resulting in strong regional growth of new startups.

- Inspired 1.000+ MBAs and executives in over 200 business school seminars as well as multi-million euro grant-funded-programs for startups shaping a strong network of digital managers.
Hamburg Media School
Head of International Office / Policy Researcher
PRESS AND MEDIA
November 2007 - May 2013 (5 years and 6 months)
Hamburg, Germany
Joined the top-tier university – known in Germany for its sought-after digital management talents – to spearhead the international strategy and to assist ongoing research projects on digital policy in Germany.

- Negotiated 12 university partnerships on 4 continents to allow for low-barrier global student exchanges creating a competitive hiring advantage for all 1.000 alumni.

- Harmonized education processes across 4 university departments lifting graduate job placement quota successfully to 100%.

- Published work on public value and platform economics in German public broadcasting, arguing for a balanced approach, following a liberal research tradition with focus on critical debate and team-based research.