Nil Rioli

Management of creative direction, blog writing, and management of strategic and creative client support for the agency.

Étendard is the agency for ads we love to watch. We move away from classic discourse and preconceived notions, in an environment where communication channels are becoming invasive. Creativity and understanding the audience are two sides of the same coin for brand evolution.

Because for us, advertising isn't about transmitting information to an audience, consumers, or prospects and them saying, "Oh okay, there's -50% off on your double-thick socks right now."

It's about transmitting a shock, a sensation, a feeling,

evoking a shared memory, a shared dream.

It's about reassuring or alerting,

it's about making laugh or moving,

it's about endearing or horrifying.

It's about touching the heart before the brain.

Because a brand, whatever it may be, must intervene in the daily lives of its

consumers and prospects, accompany them in their daily truths and offer them life in another way, more creative, more vibrant, more real.

Brands were new life forms long before AI. They have a place in society like celebrities and must communicate in the public sphere. This life must then be managed.

The winning strategy is to bring together consumers who share the same values and beliefs as the brand under the same banner, the same flag, the same standard. The brand sells products and services that serve the cause of its consumers and prospects; all you have to do is find that cause and tell them about it.

How to always remain creative and innovative, from the smallest detail to the biggest causes? How to transform a deep problem into a solution that falls from the sky? A brand's market is a game of flag conquest; you have to consolidate your positions while conquering new ones.

- Management of campaigns

- Writing content and ideas for HappyVore

- Writing content and ideas for Heycar

- Winning Cojean

Every day, we worked to find creative ideas for the agency's clients and prospects.

I was able to hone my skills and experiment with strategic and commercial discourse.

A.O / Popeyes / Auchan / Vico / Marques Avenue / Lastminute.com / Ocean1 / Laforêt / TGV Lyria / Kyriad Direct / Tiko