Nil Coma

For the past 3 years, I have been working at a leading media agency, where I lead acquisition and performance strategies for national brands such as EDF, Decathlon, and Kia.

• Definition and implementation of results-oriented campaign strategies.

• Management and optimization of campaigns on Meta Ads, Google Ads, TikTok Ads, and Amazon Ads.

• Analysis of results and preparation of performance reports for clients.

For 6 years, I have been co-managing an independent clothing brand based in Catalonia, in charge of the entire brand strategy and digital development.

• Definition and deployment of branding strategy

• Social media management and content creation

• Management of Social Ads and email marketing campaigns

• Design and development of the website

• Close collaboration with the creative department for art direction and visual production

Artificial intelligence is a tool that has been very helpful in optimizing my tasks, whether it's content writing, data analysis, or automating repetitive processes, allowing me to gain efficiency and focus on higher value-added tasks.

At Artesane, an online training platform specializing in sewing and creative arts, I managed the new customer acquisition strategy for one year.

My main responsibilities:

• Design and management of Social Ads (Meta, Pinterest, and TikTok) and Google Ads campaigns focused on performance

• Audit of existing campaigns and optimization recommendations

• Production of creative briefs and monitoring of advertising assets