About Niko
International CMO with 20 years of experience in managing and building regional and international brands across Western Europe. Strong digital expertise across customer journey.
Passion for food, across all categories – from frozen to fresh, and also plant based food/meat analogue.
Led large marketing organizations in complex environments, managed up to 500 €m in revenue in up to 21 countries. Experience gained primarily in top tier multinational companies such as Nestlé, Unilever, and Jack Link´s.
German
Native or bilingual
English
Fluent
Dutch
Fluent
Greek
Native or bilingual
French
Basic
Can work on-site
Frankfurt am Main (up to 50km), Berlijn (up to 50km), Keulen (up to 50km), München (up to 50km), Dresden (up to 50km)
Experience
- Hilcona AG, Part of the Bell Food Group SwitzerlandChief Marketing OfficerAGRICULTUREMay 2019 - March 2023 (3 years and 10 months)LiechtensteinFullresponsibility for the marketing efforts of the Hilcona AG in Liechtenstein/ Switzerland. Reworked the brand architecture of the company, repositioned all brands and reworked touchpoints accordingly.
- Staatliche Porzellan-Manufaktur MEISSEN GmbHGlobal Marketing DirectorLUXURY GOODSMay 2017 - April 2019 (1 year and 11 months)Dresden, GermanyRepositioned the brand to reflect the strong traditions and heritage of Germanys oldest registered company. Reworked the brand startegy to also attract Millenials/Gen Z and drive growth across Europe, Asia and the US.
- Jack Link's EMEAMarketing Director EMEAAGRICULTUREOctober 2013 - April 2017 (3 years and 6 months)Amsterdam, NetherlandsI was part of the team that sold the Peperami and Bifi Business to Jack Links from Unilever. And than also joined the new company's headquarters in Amsterdam, Netherlands to build a cutting edge marketing organization from scratch.
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Education
- Bachelor of Business AdministrationJames Madison University, Virginia, USA1998Major: Finance
- Master of Business AdministrationJames Madison University, Virginia, USA1999Major: Marketing