About Nikolay
Many B2B tech and AI companies enter or scale in the DACH market with strong products, but without clear market authority.
In Germany, Switzerland and Austria, credibility is not built through visibility alone. It is built through precision, consistency, and a deep understanding of how trust is earned in business and media environments. Strong narratives, credible executives, and thoughtful positioning matter far more than volume.
I founded PR Büro, a DACH-focused strategic PR agency, to help B2B tech and AI companies build authority in this region through clear positioning and senior-level strategic communications.
With more than 20 years of experience in technology communications and the DACH media landscape, I understand how local journalists think, how executive credibility is established, and how complex technology narratives can be translated into stories that resonate with decision-makers.
Over the course of my career, I have worked with international technology companies across Europe, helping shape communication strategies, develop executive thought leadership, and build lasting relationships with key media.
At PR Büro, I focus on a small number of mandates to ensure every project receives senior attention and strategic clarity. My work typically focuses on:
– Executive authority and thought leadership
– Narrative positioning for complex B2B and AI products
– Strategic PR integrated with marketing and business goals
– Media relations designed for long-term credibility, not short-term exposure
I believe effective PR is not about generating noise. It is about building trust, shaping perception, and establishing a company as a credible voice in its market.
If you are entering or scaling in the DACH market and want to build real authority, feel free to reach out.
German
Native or bilingual
English
Fluent
Russian
Native or bilingual
Can work on-site
Wien (up to 50km)
Experience
- PR BüroOwnerPRESS AND MEDIAJune 2022 - Today (4 years and 2 months)Wien, AustriaAs the owner of PR Büro (since 2026): founding and leading a boutique strategic PR consultancy focused on B2B tech and AI companies entering or operating in the DACH region. As (2022 Focus on crypto, real estate, finance and tech industries with customers incl. cryptix.ag, Immofinanz, Dunaj Consulting, etc. Secured media coverage in top-tier publications, including Forbes, BBC, Reuters, and niche outlets such as CoinTelegraph, BTC Echo, CryptoNews. Successfully positioned customer's spokespersons as industry thought leaders.
- DACH & Nordics WorkdayPR LeadJune 2022 - Today (4 years and 2 months)In charge of company communications in Austria, Switzerland, Poland, and Northern Europe (Finland, Sweden, Denmark, Norway). Lead media relations, positioning executives as thought leaders and securing top-tier coverage. Manage a network of PR agencies and coordinate with local marketing and management teams. Develop regional communication strategies aligned with global objectives.
- Sberbank Europe AGMarketing & Communications ExperеBANKING AND INSURANCEJuly 2017 - May 2022 (4 years and 10 months)Wien, AustriaManaging corporate and crisis communications, ensuring regulatory compliance and trust-building during critical financial situations. Developed and executed social media strategies, successfully building Sberbank Europe's LinkedIn presence to several thousand followers. Managed high-stakes crisis communications, collaborating with EU regulators, media, and internal stakeholders.
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Education
- Master's Degree in Public RelationsUniversity ofVienna2012Master's Degree in Public Relations
- Master's Degree inRussian State University of Cinematography2008Master's Degree in