About Nikola
French
Native or bilingual
Serbian
Native or bilingual
Macedonian
Native or bilingual
Italian
Basic
Spanish
Basic
English
Conversational
Experience
- Reworld MediaCampaign ManagerPRESS AND MEDIASeptember 2024 - Today (1 year and 10 months)Boulogne-Billancourt, FranceAs a Campaign Manager at Reworld Media, I am responsible for the management, optimization, and monitoring of advertising campaigns across a wide network of sites (Autojournal, Aufeminin, Autoplus, Foot365, etc.). My goal is to maximize the performance of web push and display campaigns while ensuring optimal database filling and revenue generation.📊 My Responsibilities✅ Management of web push campaigns on 33 sites: monitoring, performance analysis, and optimization✅ Daily reporting and analysis to identify high-performing campaigns and adjust strategy✅ Rotation and renewal of campaigns to prevent slot exhaustion✅ Coordination of campaigns for colleagues via Trello✅ Optimization of affiliate banners to maximize display monetization✅ Communication with agencies and partners via Skype (Notifadz, BeOp, Affilae, Kwanko, Effinity, Awin)✅ Preparation for managing the emailing component to strengthen the acquisition strategy🎯 Objectives & Challenges📌 Achieve revenue targets set for web push📌 Ensure profitability and performance of advertising campaigns📌 Analyze and adjust acquisition strategies for continuous growth📌 Optimize user experience while maximizing conversionsMy role combines analysis, strategy, and operational management, allowing me to have a direct impact on the advertising performance and profitability of multi-site campaigns. 🚀
- LapeyreDigital Project ManagerE-COMMERCEOctober 2023 - March 2024 (6 months)Courbevoie, France**Responsibilities**:✉️ Creation and distribution of commercial and editorial newsletters🔔 Design and programming of web push campaigns📊 Performance analysis (open rates, clicks, conversions)🤝 Coordination with product, content, and CRM teams🧪 A/B testing on email subjects, visuals, and targeting🌐 Participation in website updates & UX/UI coordination**Results**:🚀 +20% click-through rate on email campaigns📈 Maintained high engagement rate during key periods🎯 Improved response rate through better targeting
- TimeOneAssistant Account ManagerPRESS AND MEDIAApril 2022 - Today (4 years and 4 months)92300 Levallois-Perret, France**Responsibilities**:📢 Operational management of affiliate campaigns🗂️ Monitoring of publisher partnerships and implementation of tracked systems🔗 Creation of tracked links (CPL/CPA) and performance monitoring📞 Regular communication with affiliates & management of incoming requests📊 Weekly reporting and analysis of performance indicators🧩 Participation in campaign optimization based on results**Results**:💼 Direct contribution to several high-performing lead generation campaigns⚙️ Automation of recurring tasks (time saving and reliability)🧠 Rapid skill development on affiliate platforms and CRM tools
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Education
- Master 2 - Digital Marketing ExpertMy Digital School2025